Copywriting Guide

10 Funnel concepts

Concept 1: No “X is awesome” testimonials

We don’t want cold testimonials

We want Fire Breathing Dragon Testimonials

Ex. “X helped me scale to $100,000 MRR 6 months after joining his program and implementing his (unique mechanism). I honestly don’t know what I would have done if I didn't discover X’s program, I would have had to sell my business and give up on a dream I had ever since I was a young child but X saved me and for that me and my family will always be grateful to X” will always beat “X is awesome”

Always ask your client to be insanely specific about the value you provided them with and what that has meant to them. tell your client to outline what would have happened if they never discovered you.

Concept 2: Zuck Pic

Remember that picture of Mark Zuckerburg in his college dorm room?

Mark looked like the average college student, and he was.

There was just one tiny thing that separated Mark from the rest of us.

He built Facebook.

In Mark’s 12x20 college dorm he built something that revolutionized social media.

You may not go on to build Facebook, but you can capitalize on a marketing trick that Mark used to perfection.

Let's be honest, Mark is not like you or me. He is a different breed of human if you can even call him that.

While we may never relate to Mark,

in that picture....

Of him working on his computer in his college dorm room...

He looks like every other college teenager who has a dream.

Now, while most college students' entrepreneurial fire is quickly put out, Marks has lit up the entire world with his.

But, in that one picture Mark was just like everyone else and that is something I think you can implement.

People buy from people who they feel a connection with & whom they relate to so what is a better way to relate to someone than by taking your lead back to a moment in time where you were exactly like them then show your audience how you overcame the exact same struggles that they suffer with now.

Go and find your best picture of when you were “in the trenches”. Preferably let it be a picture of you working on your business but if you don’t have one find a picture that exemplifies the struggle you overcame; maybe a picture of you when you were in your awkward phase as a teenager or a picture of you starting your first job. Anything that relates to the audience will be good here.

Show them how you started from the exact same starting line as them then gently slide in how your unique mechanism blasted you through the finish line and since then you have never looked back. Beside this “Zuck photo” place a photo of yourself now. Yourself after you discovered your unique mechanism. Let this photo be a picture of you in front of your business or in your favorite suit. The goal here is not to relate but to show what is possible with your unique mechanism.

Concept 3: Brain cycle

The brain cycle concept states that mostly everyone consumes information in fairly the same way.

Everyone goes through different brain cycles when consuming information.

When reading your headline, the reader goes through one brain cycle, when watching your VSL the reader goes through another brain cycle, when looking through your client testimonials your reader goes through a third brain cycle.

Make the reader go through the least number of brain cycles possible, meaning only put in the most necessary information in your funnel.

Ex.

Your website shows the reader what you do, how you do it, and provides social proof.

You took your reader through 3 brain cycles and only gave them necessary information and now without being bogged down by all the unnecessary copy the reader is now fully engaged in taking the next action.

Concept 4: Eyebrow Copy Call-Out

One of the first things people should see when they land on your website or VSL page is a call out to the specific people who would benefit from your offer.

The eyebrow copy is the perfect place to put this call out because this gets the reader excited to read your headline because you just called their specific avatar out and now, they're thinking maybe you have the exact solution to their problems.

Concept 5: Delayed button VSL

This is a little trick to make your audience think they are consuming another piece of your valuable content and by the time they realize their being sold it'll be too late as they’ll be too invested in your free VSL and if your VSL is good they’ll become so invested that they’ll wish there was more access to your work and about that time BOOM! A pop-up that guides them to your paid product.

Warning: This will decrease the number of people that visit your product page, but it will increase conversions. Not something that is used a lot, but I think the conversion benefits make this a no brainer.

Concept 6: Irresistible Offer + Irresistible Buttons

If you’ve been in the internet marketing space, I bet you have heard of the irresistible offer

But, I bet you haven't heard of the irresistible buttons, and I will bet you have never heard of this because it is something I created, and I will expand on this in just a bit.

First, the irresistible offer turned on its head

The number one rule of an offer is to not become a commodity

To do this you must niche down and specify as much as possible

Ex. Big Biceps beat Gym Membership 10/10 times

Second rule - the value formula popularized by Alex Hormozi where you times your clients dream outcome by the perceived likelihood of achievement and divide that by the time it takes for your client to reach the goal set by your offer times the amount of effort and sacrifice your client will have to go through to achieve your products goal. Increase the perceived likelihood and the dream outcome and decrease the time it takes for your client to reach their goal and the effort and sacrifice that it will take your client to reach their goal.

Third rule – Add bonuses and let the value of your bonuses overshadow the value of your actual product.

Ex. Get 38 knifes for the price of 100 will never be as powerful as Buy 1 AMAZING knife and get 37 other knifes free

Fourth rule – Anxiety Guarantee

This is my favorite offer rule as it exemplifies how much value you are giving your customer. The key to the anxiety guarantee is to remember this quote ‘’If the offer doesn’t keep you up at night, then it is not strong enough”

In this day and age everyone has a guarantee so you must distinctly characterize your guarantee differently.

Ex. 30-day money back guarantee

Always loses to.....

In 30 days, if you wouldn’t take on a silverback gorilla in a Jiu Jitsu match to get our product back, we will return every single cent you paid.

Now onto the Irresistible buttons

The irresistible button concept is used to make your call-to-action buttons stand out by using a copywriting persuasion technique that I like to call “thought linking” to put your buttons on STEROIDS.

Here are 5 alternatives to the bland book a call button (I will explain how each phrase uses thought linking in two seconds).

I am going to explain what the thought linking is but first, I am going to say three words and without reading on think about what comes to mind when you first see these words

Flower, Soviet, Rain

Did you associate flowers with light, happiness, summer?

Did you associate Soviets with evil, cunning, and diabolical?

Did you associate rain with sadness, clouds, and tears?

My bet would be you associated one of the above words with the words I associated them with.

Why is this?

Very early on we start to associate words with other meanings.

The very best copywriters use this to their advantage to make the reader feel something and when the reader feels an emotional response from your product, they become a customer (most of the time).

So, now why did Request a brainstorm, Book a free gameplan session, strategize with experts, Book your customized strategy session, Need help? Let’s chat!, Ready to begin? Work better than the book a call button?

Because when someone reads book a call, they associate this with selling & most people associate selling with sleaziness, scams, and rip-offs. They start to associate you with all the other marketers, who probably wasted their money and time and the single worst thing for conversions is when someone starts associating you with someone who they had a bad experience with.

But when you say request a brainstorm the reader associates you with being smart, strategic, and giving.

When you say book a free gameplan session the reader associates you as helpful, independent thinking, and creative.

When you say strategize with experts the reader associates you as an expert, strategic, and wise.

When you say you need help, let's chat! The reader associates you as helpful, the answer to their problems, and likable.

When you say Ready to begin the reader associates you as a new chapter in their book or a necessary change they need to make in their life.

“Better Word Association = Better Conversions”

Concept 7: Contextual CTA’s

Contextual CTAs are more specific to the content that your audience is actually consuming.

Ex. If someone was reading a side hustle newsletter the CTA wouldn't just say “Click here to learn more about the MadMan Side Hustle Advisor”

Instead, it would say: Should you start a pressure washing business as a side hustle? Before you do, check out the 25 best side hustles our team just picked for Fall 2024.

I got this idea off of Matt McGarry’s newsletter and it works like a CHARM.

Concept 8: Earn your pixel

This is the concept that every word, image, or video on your website must be valuable to your readers. If the reader doesn’t value from it or isn’t persuaded to take the next action from it, then it does not need to be on your website.

“Filler Words are your best friend if you love low conversion rates”

Concept 9: End with P.S., Double P.S., and Triple P.S.

The headline of your website and the P.S. statement is usually the main thing 80% of people consume when they visit your website, so we want to make these two things as intriguing as possible.

The triple P.S. statement will build & build upon the value your offer provides.

Ex:

The Triple P.S. statement example I made is for a community offer in the digital marketing space called Marketing Moguel.

P.S.

Aaaaaah there you are, welcome to the best P.S. statement on the planet.

Just in case you’re one of those people who just skip to the end, here’s the deal.

I’m emailing you an invitation to my Marketing Mogul community.

You will have access to me & 100s of the best digital marketers in the world who all want to share our knowledge and equip one another with the skills necessary to succeed in this new marketing age.

You will be given all the marketing frameworks, techniques, & little-known industry secrets I used to scale my digital marketing business to $100m and....

If after 30 days, you wouldn’t jump on a diving board straight into molten lava and swim 1,000 miles to get back into our community I will personally give you back

every cent you paid.

See you inside......

Double P.S.

Wow, you're still reading?

Okay, look, this is a very limited offer.

Not because of some B.S. scarcity marketing tactic, no.

But because for every 250 members, I have to hire 4 more staff to maintain service quality, raising the price by $400 each time. The community is at 980 members as you're reading this.

Only twenty more members can enroll and get this price.

And don’t get me wrong, I love helping you guys out, but at the same time I must make a little profit too. I hope you can understand this.

You must act quickly because...

This community can be the difference between you making it out of your situation or staying complacent in your consistent struggle.

Triple P.S.

Still with me? Okay, okay....

One last thing...

I have seen this community transform people’s lives.

I have seen 10,000 MRR businesses created in 6 months from a conversation with me and the other skillful marketing beasts in the community (7, if you want to be specific).

I am giving you a door to a positive change in your life....

All you have to do is walk through it.

I know, I know. I keep telling you about how great and life changing Marketing Mogul is so how about now I show you.

I'm so confident that you will fall in love with our community that I am going to give you the first two weeks completely free so if after those two weeks, Marketing Mogul has not skyrocketed through your expectations you will not have spent a single dime. The risk is low, but the reward is exceptionally high.

See you on the other side.

You won’t regret it.

I wrote this copy myself.

Unless you think it sucks.

Then........ I got this for $20 bucks off Fiverr.

Jokes aside I really think this copy would convert but if you had any critiques, I would love to hear them!

Concept 10: Caveman Brain

You should think everyone reads the copy on your website..... like a caveman.

How would a caveman scan your website?

Oh, there’s a headline

Some words.

More words.

Testimonial.

More words.

Yea... I'm done ugahh ugahhh.

The truth is this is how most people read website copy.

You must interrupt the caveman brain.

You can interrupt the caveman brain by showing them something on the website they didn’t expect such as a multi-colored visual detailing how you overcame the problem that their wanting to solve, switching up the font and size of one word, and by giving your reader value that is completely new to them & you know it is new to them because you will be showing them something you created yourself. Make sure to let your reader know that the value they just soaked in was all because of you because you were the one that created the entire concept.

If you don’t think this would work, then go back to the rest of the funnel concepts. I used all 3 of the content pattern interruptions in the funnel concepts page to keep you engaged throughout the funnel concepts. If you made it this far then you know it works and if you didn’t then you’ll never know it doesn’t work because you will never see this.

Skool gameplan

Run Meta ads to a cold audience (leads interested in your niche but who may not know who you are). You can also use organic content to pitch your free Skool course.

Let the goal of this ad or organic content be to push your lead to your free Skool group.

Now is where a “hidden” webinar will come into play.

When your lead gets introduced to your free Skool group they will come upon five modules.

Your first video or module will be introducing your unique mechanism. Find out how your product delivers an exciting result without usual restrictions & differentiate it from the market

Videos 2-4 you will provide as much value while teaching your unique mechanism as you can.

How much value can you provide? Ask yourself how much information you would have to give away to equal 500, 1,000 or 5,000 dollars and give it away for free.

I know, I know

You're thinking that giving that much value away for free is criminal but here’s the thing, with the amount of value free to the public online right now it takes an insurmountable amount of value to be added to someone for them to trust you and people only buy from people they know, like, and trust. This accomplishes all three.

But, you don’t have to listen to me. Just listen to Russell Brunson. Russell Brunson made three books called traffic secrets, expert secrets, and dotcom secrets. All sell below 15 dollars. Russell also has a 30,000-dollar live in person mastermind, but the thing is Russell doesn’t teach anything different in his 50,000 dollars live in person mastermind than he does in his three books that cost less than a McDonald's Big Mac and a medium fry. Yes, MEDIUM. Insanity. Just listen to this video from someone who attended this in person mastermind. I Spent $500,000 on Gurus. Here’s What I Learned… (youtube.com) (skip to the 3 minute mark).

Also, listen to Alex Hormozi who has been on record saying one of the best sales tactics in the world is to give the solution and sell the implementation. Here is an article where he speaks extensively on this topic.

Give the Solution, Sell the Implementation: How to Build Trust and Add Value to Your Clients | by Kallum Nicholson | Medium

Now, after you have shown and detailed your unique mechanism and provided TONS of value to your lead, you will now present them with your fifth module.

For this fifth module you must go out and find your best client testimonial. Find who has got the best result from your work with them. Then, conduct an interview with them but let this interview have a lot of hidden gems where you're still providing value even in this interview. Also, you will have your client go over all the amazing results you gave him. After this you will make a simple call to action where you pitch hopping on a quick call to pitch your paid group to the lead but don’t just pitch the paid group.

Pitch a HIGH ticket mastermind right beside it. If you don’t have one, create one. Make this high-ticket mastermind 10x the price of your Skool course. You may not get one sale but that’s okay. The high-ticket mastermind isn’t to make money. It's to position your paid skool course as a “steal” as the best way to sell something is to put something that is a higher price right beside it.

For the leads who did not enroll in your free Skool group but interacted with an element in your ad, you will then send them retargeting ads from meta.

For the leads who enrolled in your free Skool group but did not sign up for you paid Skool group you will then put them in a go high level optimization where you can send them emails to nurture them with amazing value until there ready to enroll in your paid program and if the value’s good it is very likely that most will convert into paid program members because email lead nurturing is an absolute gold mine. You will have got your lead’s email from when your lead signed up for your free skool group.

The ad set up on Meta would look something like this:

Use 3 creatives (images or videos), 2 headlines and 2 body copy texts. In total Meta will be able to create 12 different variations & ad setups from this input.

Use an Advantage Campaign Budget and Dynamic Creative for each ad campaign.

I have researched the top 100 Skool ads and I developed the first two ads: a cold audience ad & warm audience ad based on this. I took elements from each ad I analyzed to make two ads that I think would crush at converting. The next two ads I created have not been used and they are something I have made from scratch. I built a template for each ad to go off that I believe would work very well for almost all audiences.

Cold audience ad:

** FREE COURSE (20 PEOPLE NEEDED)**

We need 50 people to get our course for FREE.

In this free course I’ll show you EXACTLY:

So if you want to learn the exact framework I used to create & scale two apps and a financial education a million dollar exit then......

.... Click here to join (link)

Warm audience ad:

Retargeting ad:

This is what you get when you join (the name of your paid Skool community)

And..... to sweeten the deal, I’ve added 25 bonuses for the next 25 people that join.

Join now (link)

See you on the inside.

The creative would typically be a 12-13 minute VSL showing what someone would get if they joined your paid Skool Community.

(The benefits I came up with are just ones that I personally thought would be valuable and something that your audience would like)

Template 1:

  1. Hook
  2. Value & let the value you provided break 1-3 beliefs the reader has
  3. Why our unique mechanism is more unique
  4. Social proof
  5. CTA

Template 2:

  1. Non-marketing scarcity hook
  2. Offer
  3. Social proof
  4. CTA

Different Ad Ideas:

Building a business without skills is like driving a car without the steering wheel. Trust me I’ve been there. No skills, -$2 in my bank account.

The result? Failed projects & zero progress. Then I discovered the power of learning from people ahead of you. I doubled down on surrounding myself with like-minded people who were ahead of me in the game of business.

Here’s what I learned:

  1. Follow the path with MOST resistance: The harder your business is to replicate the more leverage you can have on price. The harder your business is to fulfill the less competitors you’ll have because they won’t want to do the work that you have done.
  2. Differentiate like your lives depend on it: If you're building a service-based business, there are 2 ways to get clients for other businesses; Paid traffic (ads) & organic traffic (SEO & content). Everyone has a FB ad agency, an SEO agency, and a content agency so you need to have a TikTok ad agency, an SEO agency that leverages a data scraping tool to outrank all your competitors in your niche, a content agency that uses AI to analyze all of the top ten videos on the subject you are making & creates a hook based on all of the content analyzed
  3. 6 figure earners set 1-year goals, millionaires set 5-year goals, billionaires set 10-year goals: Most people overestimate what they can do in one year and underestimate what they can do in ten years.
  4. Don’t reinvent the wheel unless you plan on learning more about the wheels: Once you start learning you’ll realize what's possible and after you realize what’s possible you’ll learn how much you can truly change & make the better.
  5. The highest leverage thing you could ever have is your skills: Skills allow you to 10x, 1000x, 10000x your income making potential. Once you learn FB ads for your business you can add 20k to your yearly revenue, once you learn how to hire you can buy back your time to start another project and this project could lead to 100x on your revenue, you can learn copywriting and convert 2% more customers into your paid product & increase your bottom line by 100k.

In our community we have (Talk about the most successful people in your community, don’t name them but show the results they have gotten and attach it to your community).

Ex. X added 10 MRR after 1 Skool VIP community call

X built an AI-based cold email agency because of an idea that (guest speaker or you) put out into the community

Or cool fact Ex.

20 PROFITABLE businesses have been created in (skool community name) (then go onto name the business models that have been created)

30 businesses have added 5k MRR to their business since joining (Skool group name)

For every 100 members (skool community name) I must hire 2 new employees to service the people in the community at the same level.

That means I must raise the price by $400 and we’re at 280 members.

That means only 20 people will be able to get in at this price (X) before we raise it to $400

This isn’t a scarcity tactic; the price WILL increase once 20 more people come into the community.

This is what you get when you join (the name of your paid Skool community)

Testimonial section (name the craziest results your community members have gotten and tie it into your community)

And..... to sweeten the deal, I’ve added 25 bonuses for the next 25 people that join.

Join now (link).

We usually fill up pretty quickly so.....

I want you to get the best deal possible if you don’t have the capital to invest when the price of (Skool community) goes up.

Join now (link).

I think Skool is the closest thing we'll ever have to an education for all models at least for the time being and this really excites me because my biggest goal is to make enough profit to one day create a free online accredited business/marketing program that actually teaches business and marketing. I would hope to bring in people that have built and profited from real businesses. Instead of focusing on how to create an LLC and the difference between B2C & B2B we would teach funnels, copywriting, website conversion principles, FB & Google ads, AI implementation, Onboarding, startup validation & to graduate you would have to build a business & attain 5 clients. Since Skool is so close to my biggest long-term goal I have analyzed this business model meticulously and I have studied the biggest drivers for people to join communities & I have built my own personal methods & frameworks that I believe would crush for a Skool community so if you have any questions about the different concepts I gave you around Skool just let me know!

Cool idea section:

Ex. 500 members,750 members, 1,000 members etc. But don’t just do this, everybody does this. Tie this scarcity to something else Ex. The Skool price will increase by 500 members because for every 250 members I must hire two people to still be able to give all the members the same value.

Example:

collectively get group to 10,000 followers on their own account & each member details their steps and outlines what they're doing

Or

Collectively get each member of the group to 3,000 MRR with everybody outlining their steps and what's working for them.

Ad Concepts:

crazy-converting ad types:

Be intentional with what your audience sees when they first scan your ad:

If nothing stands out when they first scan, they'll keep scrolling

Use these things to guide the reader's eyes to where you want them to go

Ex.

The best summer shirt < how she wants your shirt to fit

Make your ads easy to consume

If there's a way to make the same point in less words do it

High converting video ad components:

Structuring campaigns:

Headline tips

Body copy

Call To Action

Make Your Creative

Never......

Have more than 3-5 active campaigns

Have more than 3-5 active Ad-Sets in each campaign

Have more than 3-5 active ads in each ad-set

It’s not: “Buy shampoo for hair fall”

It’s: “Say goodbye to hair fall in just 7 days & get silky smooth hair”

Outcome clarity is crucial

Instead of saying “Get A, B for $45 + 4.99 for shipping”

You should say: “Get A for $45 & we’ll include B & free shipping if you order right now”

Frameworks are key

3 different Ad frameworks

80% of people don’t watch 3 seconds of your ad

You need a pattern interrupt to get someone to watch it

Switch features of products to benefits

Instead of: Our new cream is effective, healthy, and perfect for your skin.

Say: Our cream cleans your pores, moisturizes your skin, and adjusts to your skin type.

People don’t buy features, they buy benefits.

70% of people watch your ads while the sound is turned off. If you’re not adding captions to your ads, then you aren’t able to communicate with those people.

So, make sure whenever you’re making an ad-creative, always add a caption to it.

Bad Facebook Ads VS Good Facebook Ads

Bad Facebook Ads

Good Facebook Ads

Targeting

Writing Great Ad Copy

You must know who you're writing for.

To know who you're writing for you must know where the lead is along the customer journey.

That stage identifies their level of awareness.

And these are the five levels of awareness to consider:

Completely Unaware – No knowledge of you or your product

Problem-Aware – A consumer is aware of a problem that exists but doesn’t know about the solution

Solution-Aware – A consumer is looking for a solution but doesn’t know you're the best option

Product-Aware – The consumer is aware of your product but isn’t sure your product is the best fit

The Most Aware – The consumer knows your product but needs the last bit of confidence to purchase

Now let’s write ad copy for each level:

  1. Problem-Aware Consumer

Formula 1: Ask a question in the headline

Formula 2: State the problem

Formula 3: Tell A Relatable Story

  1. Solution-Aware Consumer

Formula 1: Encourage their dreams; Don’t sell the journey, sell the outcome

Formula 2: Tell your story

Formula 3: Say what you can do for them

  1. Product Aware Consumer

Formula 1: Confirm their suspicions; explain what your product does and lay out its benefits to the consumer and give them a backout plan if their needs are not met

Formula 2: Tell a customer story

Formula 3: Show what they’re missing out on

  1. MOST-AWARE Consumer

Formula 1: Eliminate doubt

Formula 2: Address objections from the start

Formula 3: Hook as your CTA

First Round Lead Magnet Picks

Have you ever thought about creating a long google doc lead magnet that outlines every step you have taken when scaling your business?

I got this idea from Olly Richards who made a 118 page google doc “Case Study: Anatomy of a $10M online business”

He made 175,461 from this lead magnet.

Want to hear something crazier?

This lead magnet was the main revenue driver for his entire business.

Yes.

Just a google doc.

But I think Olly just scratched the surface.

If I was a betting man, I would push all my chips to multi page lead magnets (I have never played poker a day in my life).

Also

A free course that you deliver via email.

This will get your audience to start consuming your emails as soon as they sign up for your email newsletter which is amazing for deliverability.

This will also get your audience used to opening your email every day and being blasted with value.

Eventually when you come out with your own paid product your audience will be running to purchase your product because they have been nurtured with valuable content since they signed up for your newsletter and it was all because the first week, they signed up for your email newsletter they formed a habit of opening your email & immediately consuming value.

Now, the key to this is making a great free course with a ton of value but I don’t think you’ll have any problem with this.

Value-Based newsletter template

Introduction section: This is where you grab your reader's attention by teasing your newsletter content with a bulleted list

Main content section: Educate, Entertain, Inform, Tells a story

Curated section: This is where you share the best content, news, and resources you found that week or day

Outro section: Contextual CTA and share free resources

Hand-Crafted Newsletter emails

Headline: Productivity hack

Do you have a lot of energy when you go into your task but after a few hours you're left drained & demotivated?

There aren’t many more frustrating things when you want to grow a business than this.

So, this email is for all those who feel like they have a lot to give....

But don’t know where to focus it.

The best way to get over this hump is to run a time audit.

You must see where your time is going if you want to max out your productivity.

So, for 14 days, record every minute of your days

It’s simple, just get a google sheet and write down every minute of how you spend your day.

Mark the low leverage tasks red and the high leverage tasks green.

You want to fill your time with as many high leverage tasks as you can and try to delegate or reduce as many low leverage tasks as you can.

After this analyze your time audit.

These are the two questions you must ask

Are there any certain times of the day where you're more productive than others?

If there is then you would want to put your highest leverage and most important tasks in this time that you are most productive.

What tasks can you either simplify, delegate or automate with AI.

Write these tasks down and take AGGRESSIVE action to simplify, delegate, or automate these tasks with AI

This is key because the less your schedule is filled the more time you must focus on high leverage tasks.

I gave almost this exact plan to X (client name) when I started working with him. He is now (result he got from working with you).

I also wrote out a full weekly time audit to him outlining the different high leverage tasks he would have to take when building his business.

Let me know if you’d like to get this schedule (lead magnet).

Headline: The stages of a new idea

Let me take you through the stages of a new idea

First, you have uninformed optimism.

“I will make so much money because this is so simple”

You're full of hope and optimism.

Now, we have Informed pessimism

“This is harder than I thought”

You find it hard to find your ideal customers or how difficult FB ads are.

You find out it may not be as easy as it seemed.

Now, you have the valley of despair.

“This is impossible”

Headaches start multiplying and you don’t see any way how you could make this business model work.

You're wondering how the internet gurus made it look so easy….

But, when you tried it you faced nothing but roadblocks.

You start to ask yourself

“What is wrong with me”

“Why do I have such bad luck”

This is the usual cycle of an idea

But there’s one more step in the cycle

It’s just that so many people quit before they get to this step

It’s called informed optimism.

You see the flaws and the shortcomings of the business model but out of all that you see a glimmer of hope.

You work day and night to get this business model off the ground no matter how many failures you face.

You finally find out what hard work feels like but you're doing what you love so you don’t care.

After many hours of HARD work, you gather the skills necessary for your business to work then you make your first sale.

Then your second sale,

Then your third.

It’ll feel like a Tsunami of progress.

People will label you an overnight success, but we know that is anything but the truth.

I gave almost this exact framework to X (client name) when I started working with him. He is now (result he got from working with you).

I also wrote out a pdf to help him focus on one idea to help him get to the informed optimism stage outlining the steps he would have to take to overcome the shiny object syndrome.

Let me know if you’d like to get this schedule (lead magnet)

Headline: (leads first name) vs Elon musk

People often look at someone successful like Elon Musk

You ask yourself things like “what's their secret”

You research successful people and try to understand their routes to success.

You find that Elon started out working on a farm.

Jeff Bezos's first job was at McDonalds.

Mark Cuban started out selling trash bags.

None of these people were born into wealth

They created it

But how?

How did they become so successful while most people fall flat on their face when starting a business.

However – most people fail when starting a business.

So, the better question to ask is

“Why do some people fail at

business while some make millions”

Because 99.999% of people will come up with an idea...

Do a quick google search

And realize it has already been done......

They give up and they keep searching for a “secret” to

71% of businesses fail because of 2 reasons:

  1. No cash flow
  2. No market need

So, if you want to build a business to make money...

You need to come up with an idea that:

  1. Other people want
  2. Doesn’t cost a lot of money

....And you’re able to avoid the main reasons why most businesses fail.

But you don’t even have to come up with an idea

I’ve done that for you

(Now you would start pitching your business model, showing your client testimonials, and attaching a cta to your paid product)

Headline: My first & second loves

I want to tell you about my first love

Her name was.... Goals

It’s not the prettiest name, but her personality makes up for it

When I started my business, I had a lot of goals.

I wanted to build a killer lead magnet.

I wanted to start a blog.

I wanted to start paid ads.

I wanted to start cold email.

The list goes on.........

And.... I was gonna do it all in 2 weeks

(I was such a noob)

Then, something changed......

I started to fall out of love with goals.

I’m sorry goals, it's not me it’s you.

But soon I would fall in love with something else

Her name was..... Systems

(I know, I have a type)

Having systems around your goals is key to INSANE productivity.

Now, I realized that if I wanted to make a killer lead magnet, I would break it into tiny, systemized steps.

First, I would do market research and see what my audience really wants, then I would set time aside to create my lead magnet, then create a feedback loop from my customers so I can see what parts of the lead magnet I can improve and so on.

You get what I'm saying, if you want to have crazy productivity you must set systems that allow you to break your goals down into tiny incremental steps.

Switch setting goals out for systems and watch your productivity soar.

If you like the copy you just read then I would be more than happy to write a few more emails for you. Absolutely free of course. This will help me improve my craft & would give me experience writing for someone with your expertise. Thank you for your time!