Qr Code Marketing Business Plan

1. Business Concept & Vision

Concept

"Gotcha Marketing" is a guerrilla-style advertising technique that leverages intrigue and curiosity. By placing mysterious, attention-grabbing flyers or posters with QR codes around a city, businesses can draw people in with compelling, bait-like messaging. The QR code then redirects users to an entertaining or promotional offer for a local business, such as discounts, event announcements, or product launches.

Unique Selling Proposition

• High Curiosity Factor: Creative QR code flyers pique curiosity and encourage engagement.
• Low-Cost Marketing: Printing and distributing flyers is cost-effective compared to digital ads.
• High Conversion Potential: QR codes deliver instant value in the form of discounts or entertainment.

Vision

To revolutionize local business marketing by creating memorable and cost-efficient campaigns that directly drive foot traffic and online sales.

2. Market Analysis

Target Audience

1. Businesses:
   • Restaurants, cafés, bars.
   • Retail stores and boutiques.
   • Gyms and wellness centers.
   • Local event organizers.
2. Consumers:
   • Millennials and Gen Z (highest QR code scanning rates).
   • Urban dwellers in high-foot-traffic areas.
   • Bargain hunters and curiosity-driven individuals.

Market Trends

• QR Code Adoption: During COVID-19, QR codes became mainstream, with 75% of U.S. consumers scanning QR codes in 2023.
• Local Marketing Demand: 78% of consumers prefer to shop locally, making this an ideal solution for local businesses.
• High ROI on Guerrilla Marketing: Creative campaigns often outperform traditional ads in terms of engagement and cost-efficiency.

Competitors

• Digital advertising agencies.
• Traditional flyer distributors.
• Social media-based promotional campaigns.

3. Revenue Model

Pricing Structure

1. Campaign Setup Fees:
   • $500–$1,500 per campaign, depending on the scale and complexity.
2. Subscription Model:
   • Monthly marketing retainer for ongoing campaigns ($1,000–$5,000).
3. Add-On Services:
   • QR code design customization: $100–$300.
   • Data analytics reports: $200 per campaign.

Revenue Streams

• Direct Campaign Fees: Single-use campaigns for events or launches.
• Recurring Subscriptions: Ongoing partnerships with local businesses.
• Analytics Upsells: Detailed insights on QR code engagement.

4. Setup & Requirements

Startup Costs

• Design Software (e.g., Canva Pro, Adobe): $300/year.
• QR Code Generator Tools: $150/year.
• Printer & Materials:
  • Flyer design and printing: $1,000 initial batch.
• Website/Portal for Clients: $1,500 for setup.

Total Initial Investment: ~$3,000.

Tools & Equipment

1. Design Tools:
   • Canva, Adobe Illustrator.
2. QR Code Generators:
   • QR Code Monkey, Scanova.
3. Flyer Printing:
   • Outsource to local print shops for bulk discounts.

Licensing

• General business license (varies by state/country).
• Local permits for flyer/poster placement, if required.

5. Marketing Strategy

Creative Campaigns

• Use provocative or curiosity-inducing headlines:
  • "I saw what you did last night. Scan to see for yourself."
  • "This will change your life. Scan now."
• Include a Call-to-Action (CTA):
  • "Scan for a 20% discount."
  • "Unlock a free appetizer."

Lead Generation

• Scraping Guide Application:
  • Scrape a list of local businesses using tools from the Scraping Guide.
  • Prioritize businesses in high-foot-traffic areas.

Cold Outreach

• Use templates from the Cold Email Guide to pitch:
  • Highlight cost-effectiveness compared to traditional ads.
  • Emphasize the viral potential of guerrilla marketing.

Social Media Amplification

• Share "making-of" videos of the flyer placement process.
• Post success stories and QR code engagement stats to platforms like Instagram and TikTok.

6. Lead Generation & Partnerships

Collaborations

1. Partner with printing companies to bundle flyer production.
2. Team up with influencers to promote campaigns on social media.

Network Expansion

• Host free workshops for local businesses on QR code marketing.
• Join local business associations to build credibility and relationships.

7. Sales Channels

Direct Sales

• Door-to-door sales targeting local business owners.
• Distribute promotional flyers to showcase campaign potential.

Online Sales

• Offer campaign packages on your website.
• Integrate a booking system for consultations.

8. Operations Plan

Daily Workflow

1. Design custom QR code flyers for clients.
2. Print and distribute flyers in targeted locations.
3. Monitor QR code engagement and adjust campaigns as needed.

Customer Support

• Provide real-time updates on flyer performance.
• Offer free consultations for potential clients.

9. Financial Projections

Monthly Expenses

• Flyer printing: $500–$1,000.
• Marketing (social media ads, workshops): $300.
• Miscellaneous (software, website maintenance): $200.
• Total: ~$1,500.

Monthly Revenue

• 5 small campaigns ($500 each): $2,500.
• 3 medium campaigns ($1,500 each): $4,500.
• 2 ongoing subscriptions ($3,000 each): $6,000.
• Total Revenue: ~$13,000.

Profit Margin

• Estimated at 70% after expenses.

10. Expansion & Scaling

Geographic Growth

• Expand to multiple cities with dense populations.

Service Diversification

• Offer digital QR code campaigns with social media integration.
• Develop an app for tracking flyer locations and performance.

Franchise Model

• License the "Gotcha Marketing" method to aspiring entrepreneurs.