Overview / Executive Summary
Pumpkins. On porches. That’s the whole business. But here’s the thing people hate hauling them, love how they look, and gladly pay hundreds to avoid getting their boots muddy in a pumpkin patch. This is a seasonal cash machine. It works because it’s visual, local, and ridiculously photogenic. Heather Torres built a business decorating over 1,000 porches a year in Texas. All we need is 100 customers to make this worth our time. No storefront, no fancy equipment, just pumpkins, a wheelbarrow, and a phone that can post to Instagram.
Value Proposition
We don’t sell pumpkins. We sell the feeling you get when your house is the best-dressed one on the block. This business takes something annoying (buying and hauling pumpkins, stacking hay, sweeping the porch twice) and turns it into an experience people brag about. Our job is to make people’s homes look like a Pinterest board without them lifting a finger. Throw in delivery, setup, and optional post-season pickup, and we’re offering premium curb appeal with zero hassle.
Target Audience
- Homeowners with disposable income and a taste for seasonal aesthetics
- People who host fall events, parties, or just want that perfect Instagram porch
- Busy families who want festive without the mess
Pain Points
- They want their home to look festive but don’t want to DIY it
- They don’t know where to source “cool pumpkins,” much less stack them nicely
- They’re short on time and long on taste
How We’re Solving Them
- We deliver and professionally install pumpkin displays at their front door
- No mess, no hauling, no guesswork
- We handle cleanup too, if they want
Market Landscape
The seasonal porch decor market is ripe for the taking. In Texas alone, Porch Pumpkins has grown to over 1,000 installs a year. Packages range from $325 to over $8,000 for luxury setups. There are 90+ million owner‑occupied homes in the U.S., and even if a tiny fraction is in the target demo, that’s plenty of market.
Why it’s working
- Social media drives desire
- People outsource what they hate
- Seasonal buying feels urgent
This business is largely underdeveloped in most states. First movers in cities like Nashville, Atlanta, Raleigh, Denver, or even secondary markets like Tulsa or Boise can own the season before competitors wake up.
SEO Opportunities
- porch pumpkin display
- fall porch decorating service
- pumpkin porch installation
- seasonal home decor delivery
- autumn porch setup
Our local SEO strategy will focus on “pumpkin porch installs [city]” and “fall porch decoration services near me.” Social search traffic on TikTok, Instagram, and Pinterest is equally important since people shop with their eyes.
Go‑To‑Market Strategy
- Validate: Set up five porches in your city for friends or family. Take photos and videos. Start posting daily on TikTok and Instagram. Collect feedback, get testimonials, and build a waitlist.
- Launch Online Booking: Use a simple website or Square storefront. Offer three packages: Basic, Mid‑Tier, Premium. Include photos, pricing, and clear delivery windows.
- Book Early and Often: Open pre‑orders in July or August. Offer discounts for early signups. Cap orders to build scarcity and manage labor.
- Deliver, Document, Repeat: Record every install. Before and after shots. Timelapses. Smiling customers. This is your marketing engine.
- Word of Mouth and Referrals: Encourage happy clients to tag you. Run giveaways with local influencers. Offer referral bonuses.
Playbook Inspiration: Heather Torres scaled from a few porches to a multi‑six‑figure business by doing exactly this. What’s missing in most cities is someone willing to show up with pumpkins and do the work.
Monetization Plan
| Product or Service | Price Range | Notes |
|---|---|---|
| Basic Display | $325 | ~30 pumpkins and basic layout |
| Mid‑Tier Package | $600–$1,000 | More volume, higher‑end pumpkins, hay bales, better styling |
| Premium/Luxury Setup | $1,350–$8,500 | Full‑scale decor across porches, gates, walkways |
| Add‑Ons | $75–$300 | Pickup service, themed accessories, special pumpkin types |
| Corporate/Event Packages | Custom | Office lobbies, business entrances, parties |
Over 65% of customers opt for pickup, which adds to both convenience and revenue.
Financial Forecast
| Metric | Estimate |
|---|---|
| Startup Costs | $5,000–$20,000 |
| Packages Sold (Year 1) | 200–400 |
| Avg. Revenue per Display | $600 |
| Gross Revenue (Year 1) | $120,000–$240,000 |
| Gross Margin | 35–45% |
| Net Income (Year 1) | ~$50,000–$100,000 |
| Break‑Even | Within 1–2 seasons |
With strong visuals and a solid waitlist, it’s very possible to hit six figures within the first season.
Risks & Challenges
- It’s Seasonal: There’s a short window. You have about 10 weeks to get it right.
- Supply Fluctuations: Pumpkin supply can get weird depending on weather and sourcing.
- Labor Juggling: You’ll need part‑time help during peak weeks, and managing that can be messy.
- Weather Problems: Rainy delivery days are brutal. Wet pumpkins are heavy.
- Customer Expectations: Some clients expect their display to look like a Hallmark movie. Be clear in your package photos.
Why It’ll Work
It’s visual. It’s local. It’s seasonal. It’s profitable. The porch pumpkin business taps into people’s need to decorate without the effort. You’re not fighting trends, you’re riding them. Your customers already want this. They just don’t know you exist yet.
Make 100 porches look like fall exploded on them, and you’ll build a seasonal empire, one wheelbarrow at a time.