One Wheel Strollers At Trailheads Business Plan

Executive Summary

This business plan outlines a low-barrier, high-impact side hustle involving selling one-wheel strollers directly to outdoor enthusiasts at trailheads. By leveraging in-person interactions and instant convenience, you can capitalize on impulsive purchasing decisions. The strategy focuses on sourcing wholesale products, targeting high-traffic locations, and using conversational selling tactics to maximize profit margins.

Market Opportunity

Why This Works:

Startup Costs

Expense

Estimated Cost

Initial Inventory (5-10 units)

$2,000-$5,000

Vehicle Prep (storage/display)

$500-$1,000

Marketing Materials (signage, flyers)

$250

Permits and Licenses

$100-$500

Miscellaneous Costs

$200

Total Startup Investment: $3,050 - $6,950

Revenue Model

  1. Direct Sales:
    • Purchase price per stroller (wholesale): $250-$300.
    • Retail price: $450-$500.
    • Profit per unit: $200.
  2. Upsells:
    • Accessories such as cup holders, canopies, or organizers ($20-$50 per accessory).
    • Extended warranties ($50-$75 per unit).
  3. Additional Channels:
    • Offer pre-orders for customers who want to customize or choose other models.
    • Sell on Facebook Marketplace or Instagram for additional reach.

Profit Margins:

Marketing Strategy

1. Cold Outreach and Scraping:

2. On-Site Marketing:

3. Social Media:

4. Word of Mouth:

Operational Plan

  1. Sourcing:
    • Start with 5-10 units to minimize initial investment and validate demand.
    • Negotiate with manufacturers for free shipping or volume discounts.
  2. Location Strategy:
    • Focus on trailheads with the most foot traffic.
    • Obtain any necessary permits for selling at public locations.
  3. Sales Approach:
    • Demonstrate product usage by pushing a child (your own or a borrowed one) around the trailhead.
    • Engage with parents by discussing convenience and functionality.
    • Offer discounts for same-day purchases to encourage impulsive decisions.
  4. Inventory Management:
    • Keep spare units and accessories in your vehicle for quick replenishment.
    • Track sales manually or with simple POS software like Square.

Growth Plan

  1. Expand Inventory:
    • Add other trail-specific products, such as hiking carriers or compact folding chairs.
    • Introduce new stroller models for different price points.
  2. Digital Expansion:
    • Build a simple Shopify site for pre-orders and accessories.
    • Integrate social proof (testimonials, videos) to boost credibility.
  3. Collaborations:
    • Partner with local outdoor shops to showcase the product.
    • Offer trailhead stores a commission for each referred sale.
  4. Scaling Locations:
    • Test other outdoor venues like parks, zoos, or botanical gardens.
    • Train part-time reps to replicate your sales model in new locations.

Financial Projections

Metric

Year 1

Year 2

Year 3

Units Sold

150

300

450

Revenue

$67,500

$135,000

$202,500

Operating Costs

$30,000

$50,000

$75,000

Net Profit

$37,500

$85,000

$127,500

Scraping Guide for Leads

  1. Tools:
    • Outscraper: Find suppliers or distributors.
    • Google Maps: Locate high-traffic trailheads and parks.
  2. Scraping Process:
    • Use location-specific queries to identify trailheads (e.g., "best trails near [City]").
    • Extract contact information for event organizers at outdoor festivals or farmers' markets.
  3. Lead Management:
    • Organize leads into a simple CRM tool (e.g., Airtable or Trello).
    • Prioritize trailheads with the highest foot traffic based on AllTrails reviews.

Conclusion

This side hustle combines low startup costs with high-profit margins by targeting parents at their most receptive moments. With minimal overhead and a direct, in-person sales approach, this business has the potential to generate steady income while providing a unique and valuable product.