Overview / Executive Summary
Here’s the idea. You walk up to a stranger with a putter and say, “Sink this one-shot putt, win a hundred bucks.” Odds are one in ten. If you charge $20 to play, you’re already ahead. People love this stuff. It’s part golf, part casino, part TikTok bait, and it prints money at events, festivals, or any patch of grass near a golf course. And the best part? The math is on your side. Always.
Value Proposition
This is real-world entertainment with built-in adrenaline. Unlike a driving range or a mini-golf hole, this challenge has stakes. Cash on the line. And just enough difficulty to be exciting without being impossible. It’s short, simple, and fun to watch. People cheer. People film. People share. It’s Vegas meets the putting green and it’s mobile.
You bring the green. They bring twenty bucks and some misplaced confidence.
Target Audience
We’re not selling to PGA pros. We’re targeting the folks who think they could’ve gone pro if life hadn’t gotten in the way:
Casual golfers who want to show off
Event goers looking for something fun between beers
Bachelor party bros ready to flex and fail on camera
TikTok challenge addicts who live for the thrill of one shot, one chance
Golf venues and corporate event planners hungry for something new to break up the monotony
We’re solving boredom and supplying adrenaline. With a putter.
Market Landscape
Golf is booming post-COVID. More people are playing, and they’re younger, more social, and more online. Add in the exploding market for pop-up entertainment and event activations, and you’ve got room to build something weird and profitable.
The “hole-in-one” challenge model is already proven. One operator in New Zealand nets $400K annually running a floating green contest. But while hole-in-ones are unicorns (1 in 12,500 odds), a 10-foot putt is doable. Maybe. If you don’t choke.
This model lives at the intersection of sports, betting, and experience. And that’s a hot intersection.
SEO Opportunities
People are already searching for:
“golf putting challenge”
“cash prize putting contest”
“golf games for events”
“how to run a putting contest”
“win money golfing”
We’ll target long-tail terms like “one-shot putting game,” “golf event activation,” and “cash golf challenge.” The keywords are ripe for ranking with smart content and low competition.
Go-To-Market Strategy
Step 1: Go Local, Go Loud
Start by partnering with one golf course or driving range. Set up your mobile putting green. Run the challenge every Saturday. Promote with flyers and TikTok clips of near-misses and big wins.
Step 2: Prove It With Volume
Track attempts, success rate, payout total, and gross margin. If you get 300 people to take the shot in a day, and 30 win, you’ve got the model dialed in.
Step 3: Expand Mobile
Once proof-of-concept is in place, go mobile:
Book at festivals
Work weddings and company outings
Pop up at sports bars during big games
Sell the experience, not just the shot.
Step 4: Film Everything
Make every miss a marketing asset. Nothing gets clicks like a putt that lips out with $100 on the line.
Monetization Plan
Primary Revenue Stream
- $20 entry fee per attempt
With 1-in-10 odds and a $100 payout, you profit $10 per average player.
Additional Revenue
Group packages for bachelor parties, birthdays, and company offsites
Sponsorships (golf brands, alcohol brands, betting apps)
On-site merch (branded hats, shirts, “I Choked for $100” stickers)
Upsell packages (3 shots for $50, win all 3 for $500)
Volume is king. Everything else is gravy.
Financial Forecast
Let’s break it down with conservative math.
Year 1 Projections:
Startup costs: $15,000 (portable green, signage, permits, marketing)
Average attempts/day: 200
Price per attempt: $20
Daily revenue: $4,000
Expected winners (1 in 10): 20
Daily prize payout: $2,000
Gross margin/day: $2,000
Annual revenue (150 event days): $600,000
Net profit (after staffing, setup, and admin): $200,000–$250,000
This is a high-margin, high-velocity model if you get the foot traffic and keep the payout math tight.
Risks & Challenges
Prize Overruns
If your success rate goes up (bad green design, short distance), your payouts balloon. Calibrate and test constantly.
Legal Compliance
Local gaming and prize laws vary. Some cities call this “contest entertainment.” Others call it “unlicensed gambling.” Get a lawyer and set up shop legally.
Location Dependence
Without foot traffic, you’re toast. Scout every venue and have backup locations.
Weather and Seasonality
Outdoor events are rain-sensitive. Build in flexibility and book ahead for seasonal surges.
Trust
People need to believe you’ll pay out if they win. Be public, transparent, and celebrate every winner online.
Why It’ll Work
It’s simple. Everyone thinks they can make the putt. Most of them are wrong. But not so wrong they won’t try again. This business is built on basic human psychology, clean math, and good vibes. You film it, you hype it, you profit. And when people start bragging about that one time they sank a putt and won a hundred bucks? That’s free marketing for life.
Want help building the payout algorithm or TikTok playbook next? Let’s go.