1. Business Concept & Vision
- Concept: A mobile gas delivery service that provides fuel directly to customers' vehicles, boats, generators, and fleets. The service leverages convenience, safety, and time-saving benefits to appeal to individuals and businesses.
- Unique Selling Point:
- Eliminates the need to visit gas stations.
- Customizable delivery time for personal and business use.
- Integrated app-based scheduling, payment, and notifications.
- Vision: Scale the service to become a household name in on-demand fuel delivery, catering to individuals and commercial clients in multiple metropolitan areas.
2. Market Analysis
- Target Audience:
- Busy families and individuals who value time over cost.
- Small businesses, fleets, and contractors with machinery needing regular fuel.
- Boat owners in coastal cities.
- Residential areas where safety and convenience are prioritized.
- Competitors:
- Traditional gas stations (low convenience, no delivery).
- Existing mobile fuel companies (e.g., Yoshi, Booster).
- Market Trends:
- The on-demand economy is booming, with a projected market size of $335 billion by 2025.
- Increasing preference for convenience-based services post-COVID.
- Rising demand for fuel delivery in urban and suburban markets due to traffic congestion and safety concerns.
3. Revenue Model
- Pricing Structure:
- Subscription Model:
- $24/month for up to two vehicles.
- Additional vehicles: $5/month.
- Fuel Pricing:
- Fuel cost matched to the lowest gas station price within a 3-mile radius + delivery fee ($5–$10).
- Subscription Model:
- Revenue Projections:
- Example:
- 500 subscriptions × $24 = $12,000/month (subscriptions).
- 1,500 deliveries × $5 (avg. fee) = $7,500/month (delivery fees).
- Total Monthly Revenue: $19,500.
- Example:
- Upsells:
- Premium delivery for same-day service: $15.
- Maintenance add-ons (e.g., windshield wiper refills, tire air checks).
4. Setup & Requirements
Equipment:
- Fuel Delivery Skids:
- 400-gallon skids (~$10,000/skid).
- Mounted on retrofitted trucks.
- Delivery Trucks:
- Light-duty pickup trucks retrofitted with fuel tanks (~$30,000/truck).
- Technology:
- App for scheduling, payments, and notifications (~$5,000–$15,000 initial development).
- GPS tracking for delivery optimization.
- Safety Equipment:
- Spill containment kits, fire extinguishers, and protective gear (~$500/truck).
Location:
- Base of Operations:
- Rent or lease a small warehouse or lot for refueling and storage (~$2,000/month in urban areas).
- Ideal Market:
- Urban/suburban areas with high vehicle ownership and limited gas station access.
Permits & Compliance:
- Obtain hazmat transport licenses and local business permits.
- Adhere to OSHA and EPA fuel transportation regulations.
5. Marketing Strategy
Cold Outreach:
- Using the
scraping guide:
- Scrape data for:
- Local businesses with fleets.
- Marinas and boat owners.
- Contractors and construction companies.
- Cold email script:
- Subject Line: “Save Time and Money with Mobile Gas Delivery!”
- Body: Highlight time savings, competitive pricing, and safety benefits. Offer a free first fill-up for businesses.
- Scrape data for:
Social Media:
- Post customer testimonials and behind-the-scenes videos of delivery operations.
- Highlight the convenience and eco-friendly benefits (e.g., reduced trips to gas stations).
- Offer Incentives:
- Free month for customers who refer a friend.
- Discounted rates for Instagram and Facebook posts tagging the service.
Copywriting Tactics:
- Use storytelling from the copywriting guide.
- Example: “Tired of waiting at gas stations? With Juice Fuel, we bring the pump to you—so you can spend time where it matters.”
6. Lead Generation & Partnerships
Scraping Techniques:
- Identify high-traffic areas where mobile delivery is convenient.
- Use tools to compile lists of corporate clients (e.g., fleets and contractors).
Partnerships:
- Collaborate with:
- Local marinas for exclusive boat refueling partnerships.
- Small businesses with fleets (e.g., landscaping companies).
- Event organizers needing on-site fuel services.
7. Sales Channels
- App:
- Centralized hub for scheduling, payments, and notifications.
- Website:
- Educate customers, enable sign-ups, and showcase testimonials.
- Corporate Outreach:
- Dedicated account managers for fleet and business clients.
8. Operations Plan
Daily Operations:
- Route optimization via GPS for efficient delivery.
- Monitor inventory to ensure sufficient fuel for daily orders.
- Conduct regular maintenance on delivery skids and trucks.
Staffing:
- Hire part-time drivers with hazmat certifications (~$20/hour).
- Customer service reps to handle app inquiries and phone calls.
9. Financial Projections
Startup Costs:
- Fuel delivery skids: 2 × $10,000 = $20,000.
- Trucks: 2 × $30,000 = $60,000.
- App development: $10,000.
- Marketing and launch: $5,000.
- Total Initial Investment: ~$95,000.
Monthly Expenses:
- Fuel costs (variable): ~$30,000.
- Driver salaries: ~$10,000.
- Warehouse lease: ~$2,000.
- Total Monthly Expenses: ~$42,000.
Monthly Revenue:
- Subscriptions: 500 × $24 = $12,000.
- Delivery fees: 1,500 × $5 = $7,500.
- Total Monthly Revenue: ~$19,500.
Monthly Profit:
- ~$2,500 initially, scaling to $10,000+ as the customer base grows.
10. Expansion & Scaling
Additional Services:
- Add EV charging services for electric vehicles.
- Launch corporate packages for fleets requiring bulk refueling.
New Markets:
- Expand into cities with high vehicle ownership but fewer gas stations.
- Develop satellite teams in neighboring towns for faster delivery.
Franchise Model:
- Standardize operations and offer franchise opportunities to local entrepreneurs.
Growth Hacking Examples
- Juice Fuel’s App Launch:
- Used Facebook ads targeting busy families to generate early leads.
- Application: Test ads with $500 budgets targeting working parents and fleet managers.
- Yoshi’s Corporate Partnerships:
- Partnered with companies to offer employee perks through fuel delivery.
- Application: Approach businesses to offer discounted group plans.
- Amazon’s Delivery Success:
Fuel delivery business to model web,app by - https://www.fuellogic.net/ https://juicedfuel.com/
Pricing - $ 24-month subscription 5-10 delivery fee- on-demand fuel up $15 extra - plus gas OR $35 monthly fee plus gas price - on demand fuel up $10 extra
Upsell - windshield wiper blades - windshield fluid - oil change - tire air fill-up
Hazmat workaround -
total gallons must be under 1000 gallons
Max of 119 gal tanks
Easiest setup 4 (or as many as can fit on a truck) 110 gal transfer tanks for truck bed - https://www.jmesales.com/110-gallon-aluminum-rectangle-fuel-transfer-tank-w-fill-rite-15-gpm-pump-12v-dc/?gad_source=1&gclid=Cj0KCQiA6Ou5BhCrARIsAPoTxrBu5frWVXGcOMQmhuO3H2bnS-krQcl7ks1uLw4KkWHrbDuJrJQBdIsaAilBEALw_wcB - $1300 each
Multi-fuel tank trailer or truck skid - https://juicedfuel.com/ price range is high 10k-40k
Mobile EV Charging
Charger - Zapme Max - https://www.zapme.biz/zapme-features
Can charge 300 miles in less than 20 minutes
Website and app to model after - https://www.sparkcharge.io/
Research phase:
Initially, run some Facebook ads for a landing page. Understand the interest for Business.
Researched for competition
Scraped data for potential commercial customers
Operative phase:
Pursue the targeted businesses/customers, the goal is to build long-term customers
Educate and grow a loyal consumer base
Sign personal thank you notes, having you on the ____ team for the first fill.
We need to be careful not to grow too quickly. Goal to grow recurring repeatable revenue. Earning their trust and rewarding them for making their fuel request.
The average vehicle per year is about $2500 a year. The margin is about 20-30% for each customer.
The average margin on gas is 30 cents a gallon for diesel. Tough to do on regular gas
Typically 3-4 refills a month per car.
Need to put guard rails up for subscribers
Buy gas wholesale. Sell it as a cheaper alternative to the 3 closest gas stations to the customer. Use Gas Buddy or Waze to match the cheapest gas, off credit price, typically do fixed price.
Pricing on fuel is the secret sauce
Residential isn't viable long term, needed commercial contracts long term
Initial Investments:
Fuel delivery skid = $10,000
Used F250 Truck = $30,000
Fieldd = $5,000?
Marketing and Launch = $2,000
Getting Hazmat certified: $200
Total investment = 47k for one setup
Next Steps
- Scrape small-midsize businesses,
- How to Scrape Millions of Leads for Almost $0 (Without Coding)
- Fleets
- Boat docks
- Country Clubs (in future)
- Used GPS optimization to ensure efficient routing.
- Application: Implement route optimization for faster delivery and reduced costs.