Overview / Executive Summary You know what parents don’t want? A $600 basketball hoop eating up the driveway and collecting spiderwebs by fall. You know what they do want? An easy way to bring the game to the backyard for birthdays, weekend runs, or summer break without the commitment. This business delivers just that. Portable, adjustable basketball hoops, dropped off and picked up on demand. Low overhead, recurring revenue, and real community value. It’s pickup basketball, delivered. Value Proposition We rent high-quality, mobile basketball hoops to families, schools, and event organizers who need a court without the construction. Our customers don’t want to assemble anything. They want to shoot, celebrate, and walk away. Here’s what sets us apart: On-demand setup and pickup with adjustable, pro-grade hoops
Flexible rental options by the hour, day, or week
Event-ready add-ons like scoreboards, basketballs, cones, and branded courts
Maintenance and liability coverage so customers don’t worry about damage or accidents
We bring the hoop, handle the logistics, and keep it simple. No storage. No installation. Just ball. Target Audience Who It’s For Parents of kids ages 6–16 throwing birthday parties, holiday events, or just filling the summer calendar
Event planners organizing school fairs, community festivals, and team-building activities
Schools and gyms needing a temporary hoop setup for sports days or overflow training
Sports camps and youth leagues looking for short-term or seasonal equipment
Pain Points We Solve Permanent hoops are expensive and take up space
Event rentals are often bundled with overpriced gear they don’t need
Transporting and assembling a hoop is a hassle
Most customers don’t want to own, they just want to play
We show up, set up, and take it all with us when we leave. Market Landscape Market Size Portable basketball hoop market was worth $350 million in 2024, headed toward $600 million by 2033
North America leads the charge, thanks to suburban growth and amateur sports participation
Rental services are mostly regional and fragmented, meaning there’s room to own a local market
Trends Driving Growth Backyard sports demand is way up post-pandemic
Urbanization means less permanent space for courts
Event culture favors quick setup and teardown
Parents and schools are shifting from ownership to rental for convenience
Competition Big names like Spalding, Lifetime, and Goaliath dominate manufacturing, not rentals
Local party rental companies may offer inflatables or sports gear, but rarely portable hoops with pro service
Most mobile hoop rentals today are side hustles, not full-service experiences
This is the gap we fill with real service and scalable ops. SEO Opportunities People are already searching for us. Literally. Top keywords: “basketball hoop rental near me”
“portable basketball hoop rental”
“event basketball hoop rental”
“sports equipment rental”
“rent basketball goal for birthday”
Local SEO is key. We’ll optimize city-specific landing pages, use Google My Business to rank in map packs, and run ads on those exact terms. Add blog content like “Top Backyard Birthday Sports Ideas” to boost organic traffic and trust. Go-To-Market Strategy Step 1: Local Pilot Launch Start in one metro with 5 to 10 hoops, offer daily rentals for birthdays and school events
Launch a simple website with booking calendar, pricing, and photos
Get listed on Google, Yelp, and local directories with keyword-rich descriptions
Step 2: Build Local Partnerships Partner with party planners, schools, churches, and youth leagues
Offer referral bonuses for booked events
Build packages with add-ons like cones, balls, scoreboard apps, and custom branding
Step 3: Use Social Proof Film setup and takedown videos for TikTok, Instagram, and Facebook
Post user content: slam dunks at birthday parties, team photo ops, community events
Collect reviews fast and use testimonials across all pages
Step 4: Paid Ads and Promotions Run geo-targeted Google Ads during peak months (spring, summer, holidays)
Offer launch promotions like “First weekend free” for new customers or organizations
Send monthly emails with seasonal deals to previous renters
Step 5: Expand Once the first zone hits 30–50% utilization, replicate in the next zip code
Add more hoops, a branded van, and part-time delivery help
Monetization Plan Core Pricing Hourly rental: $20–$50/hour (community events, team practice)
Daily rental: $75–$150/day (birthdays, sports tournaments)
Weekend bundles: $150–$300 with pickup/drop-off
Event packages: $200–$400 with branded accessories
Recurring Revenue Monthly rentals: $300–$700 for schools, fitness clubs, or long-term needs
Subscription for camps or community centers with guaranteed monthly deliveries
Add-On Revenue Delivery/setup fee: $25–$75
Basketballs, cones, signs, digital scoreboard rental: $10–$50 per add-on
Optional liability waiver upsells or damage protection
Even a single hoop rented twice a weekend pays itself off within a month. Financial Forecast Let’s say we start with 6 quality hoops at $500 each, a basic trailer or van, and simple branding. Startup Costs Equipment (hoops + accessories): $5,000
Transport (trailer or van): $7,000
Website, marketing, insurance: $8,000 Total: ~$20,000
Year 1 Revenue (conservative) 200 daily/weekly rentals at $125 average = $25,000
30 event packages at $300 = $9,000
Add-ons and accessories = $4,000 Total: ~$38,000
Costs Maintenance, fuel, labor, insurance: ~$12,000 Gross Margin: ~55% Break-even: Month 7–9
Add 3 hoops, raise utilization, and the margins compound fast. Risks & Challenges This isn’t just air and alley-oops. Here’s where things get tricky. Equipment damage: You’ll need repair plans, extra nets, and liability coverage
Seasonal dips: Expect slower winters in most cities unless you diversify
Delivery logistics: Traffic, late setups, and hauling bulky hoops can eat time and gas
Customer no-shows or late returns: Add contracts and deposits to protect yourself
Storage: You’ll need somewhere safe and dry to store the fleet
How we hedge: Require deposits and signed waivers
Offer flexible but structured rental windows
Build strong ops with calendar tracking and route planning
Explore indoor rec centers for off-season rentals
Why It’ll Work This business works because people love basketball. But they don’t want to own the infrastructure. By offering convenience, flexibility, and great service, you give customers all the fun with none of the hassle. There’s no software to code. No storefront to lease. Just hoops, wheels, and word of mouth. Best part? You’re not guessing. You’re delivering what people are already searching for and showing up with exactly what they need.