Glow Golf Business Plan
Overview / Executive Summary
Golf is fine. Glow‑in‑the‑dark golf is fun. Big difference…
Value Proposition
This isn’t your dad’s golf course…
Target Audience
Who it’s for:
- Millennials and Gen Z looking for new social activities
- Parents needing family‑friendly weekend events
- Date nights, birthday parties, corporate events, and tourist traps
- Casual golfers and non‑golfers alike
Their pain points:
- Regular golf takes too long and costs too much
- Not enough things to do after dark
- Most activities are either boring or involve a cover charge
We’re solving this with a low‑commitment, high‑reward night out…
Market Landscape
The global golf course market sits at $20 billion and growing slowly. …
Competitors:
- Traditional golf courses (slow, daytime only)
- Mini golf chains
- Simulator lounges and driving ranges
- Nobody specializing exclusively in glow golf as a mobile or permanent offering
Which means there’s a lane wide open.
SEO Opportunities
People are searching for:
- "glow‑in‑the‑dark golfing"
- "night golf near me"
- "fun golf activities"
- "mini golf after dark"
- "glow golf events"
These keywords are low competition, high intent…
Go‑To‑Market Strategy
- Start Lean: Lease land or partner with an existing mini golf or driving range to run night events. No land ownership, no million‑dollar builds.
- Run Pop‑Ups: Do a few glow golf nights as ticketed events…
- Social Proof Engine: Every player should walk away with a photo and a taggable moment…
- Partner Up: Work with local breweries, food trucks, or event venues…
- Get on Calendars: Target birthday planners, event managers, and HR people with group packages.
Monetization Plan
| Revenue Stream | Price Range | Notes |
|---|---|---|
| Glow Golf Entry Fees | $15–$30/person | Main revenue stream |
| Group Bookings | $150–$500/event | Birthdays, company events, etc. |
| Equipment Rentals | $5–$10/set | Glow balls, clubs, glow necklaces, etc. |
| Food & Beverage | Varies | Partner commissions or direct sales |
| Sponsorships & Events | Variable | Local brands for themed nights |
Margins stay high (50%–70%) after equipment costs are covered.
Financial Forecast
| Metric | Estimate (Year 1) |
|---|---|
| Startup Costs | $10,000–$25,000 |
| Monthly Revenue Target | $5,000–$15,000 |
| Gross Margin | 50%–70% |
| Year 1 Revenue | $60,000–$150,000 |
| Break‑Even Point | 6–12 months |
| Avg. Revenue Per Player | ~$25 |
| Customer Acquisition Cost | $5–$15 |
This can work as a side hustle or full‑time business…
Risks & Challenges
- Weather: Outdoor events hate rain. Have flexible scheduling and backup dates or indoor options during colder months.
- Safety: We’re running a night‑time event with sticks…
- Supply Chain: Cheap glow balls break. Invest in decent gear up front or be ready for a high replacement rate.
- Permits: Some cities might care about lighting, noise, or pop‑up zoning. Research before you launch.
- Market Awareness: This is still niche…
Why It’ll Work
You’re not building a golf course. You’re building a night‑time event people actually want to go to…
This is fun that sells itself. Light it up and swing away.