Concept: Charcoal Feast Co. is a mobile culinary entertainment and catering business centered around a massive, European-style outdoor rotisserie grill. Designed for events, private parties, and community gatherings, this grill revolution brings a live-fire experience to backyards and venues, offering slow-roasted meats cooked on a dramatic open-air spit. Customers pay per head (avg. $20), making this an inherently viral and highly shareable concept.
Mission: To transform backyard events into unforgettable feasts with a visually spectacular charcoal feast, using a custom-built large rotisserie grill that delivers flavor, fire, and festivity.
Market Analysis
Target Market
- Event hosts, including families planning backyard parties and milestone celebrations.
- Wedding and event planners seeking show-stopping food experiences.
- Small festivals, breweries, and local venues looking for entertainment-based food vendors.
Industry Trends
- The global outdoor cooking market was valued at $5.7 billion in 2023 and is projected to grow at 6.2% CAGR through 2030 (Grand View Research).
- Increasing demand for experiential catering options.
- Popularity of slow-cooked meat, BBQ, and smoker-style events in the U.S.
Competitive Landscape
Caterers and food trucks offer BBQ and meat-focused menus, but few bring a pig roast rotisserie or full-scale backyard rotisserie setup to residential events. Charcoal Feast’s open-flame, spit-roasting service creates a unique differentiator.
Business Model
Service Offerings
- On-site full-service bbq experience using a large rotisserie grill
- Menu includes whole pig or lamb roast, chicken, grilled vegetables, and custom sides
- Flat-rate private party packages (based on guest count: e.g. 25, 50, 75+)
- Per-head pricing for public pop-up events and festivals
Revenue Streams
- Private bookings (weddings, birthdays, reunions)
- Corporate events and team-building retreats
- Public weekend events in partnership with breweries and outdoor venues
Operations Plan
Equipment Needs
- Custom-built outdoor rotisserie grill and spit system: $4,000
- Charcoal/wood smoker accessories: $500
- Portable prep station and serving setup: $1,000
- Branded canopy and signage: $700
- Insulated meat transport and storage units: $800
Startup Costs
| Expense Category | Estimated Cost (USD) |
|---|---|
| Large Rotisserie Grill | $4,000 |
| Trailer or Transportation | $3,000 |
| Serving & Prep Equipment | $1,000 |
| Licenses, Permits, Insurance | $1,200 |
| Branding & Signage | $700 |
| Marketing (Launch) | $1,000 |
| Total Initial Investment | $10,900 |
Food Sourcing
- Partner with local butchers for pigs, lambs, chickens, and sausages
- Offer locally sourced sides and seasonal produce for community appeal
Customer Acquisition
Direct Sales
- Pitch services to local event planners, wedding coordinators, and party rental companies
- Attend bridal shows, food festivals, and farmers markets for visibility
Online Strategy
- Build a website optimized for keywords: bbq, grill, smoker, outdoor rotisserie grill, and pig roast rotisserie
- Post high-resolution visuals of roasting meats under headings like "Backyard Rotisserie Experience" and "Book Your Charcoal Feast"
- Use Instagram Reels and TikTok to highlight the fire spectacle, carving, and guest reactions
Example Listing Description
Hosting a party? Treat your guests to a true charcoal feast with our mobile grill experience! Featuring whole hog or lamb slow-roasted over a live spit using our custom large rotisserie grill. Perfect for weddings, reunions, or brewery events. Book your unforgettable backyard rotisserie event today!
Financial Projections
| Metric | Month 1 | Month 3 | Month 6 |
|---|---|---|---|
| Events/Month | 2 | 4 | 6 |
| Avg Guests/Event | 40 | 50 | 60 |
| Avg Price/Guest ($20) | $800 | $1,000 | $1,200 |
| Monthly Revenue | $1,600 | $4,000 | $7,200 |
| Net Profit (60% margin) | $960 | $2,400 | $4,320 |
Scaling Strategy
- Add more rotisserie units and hire support staff for multiple bookings
- Expand to corporate catering, tailgates, and sports venue events
- Launch seasonal pig roast ticketed events with live music and craft beer
Risk Management
| Risk | Mitigation Strategy |
|---|---|
| Fire/weather hazards | Use safety-certified equipment; have tents |
| Licensing and food safety | Secure health permits, insurance, and training |
| Meat waste/over-ordering | Pre-sale guest counts and confirm orders |
Implementation Timeline
| Phase | Timeline | Key Milestones |
|---|---|---|
| Equipment Acquisition | Month 1 | Purchase or build rotisserie grill |
| Branding & Outreach | Month 2 | Website launch, outreach to event planners |
| Soft Launch Events | Month 3 | First 2–3 private parties |
| Full Booking Launch | Month 4+ | Begin weekly/monthly public event schedule |
Conclusion
Charcoal Feast Co. is more than just a bbq business—it's an experience. With high visual appeal, strong flavor payoff, and growing demand for immersive food events, this mobile backyard rotisserie model offers huge potential for expansion. By owning the niche of large rotisserie grill catering, Charcoal Feast taps into America’s love for fire, food, and festivity.