Executive Summary
This business plan outlines a high-ticket, high-viral potential wedding experience company, Epic Weddings LLC, which specializes in creating jaw-dropping, viral wedding moments—everything from dollar-bill carpets to choreographed dance routines, drone light shows, custom grand entrances, and over-the-top surprises.
Weddings are a $70+ billion industry, and couples expect to spend heavily for a memorable, one-of-a-kind experience. Instead of targeting engaged couples directly, this business partners with wedding planners and venues to upsell viral experiences and take a cut of every transaction.
Startup Costs: $5,000–$20,000
Revenue
Potential: $250,000–$1M+/year
Profit Margin: 60%+
Market Opportunity
Industry Insights
- Wedding Industry Size: $70+ billion annually in the U.S.
- Average Wedding Cost: $30,000–$35,000, with many luxury weddings exceeding $100,000+.
- Growth in Experiential Weddings: "Instagram-worthy moments" and "viral weddings" are driving high-end spending.
Target Audience
- Wedding Planners & Venues: The key gatekeepers who book services for couples.
- High-End Brides & Grooms: Those willing to pay extra for unique, viral moments.
- Luxury Event Coordinators: Planners looking for unique, high-ticket upsell services.
Unique Value Proposition
- One-of-a-Kind, Viral Wedding Add-Ons: No one else is systematically offering curated “epic wedding” experiences.
- No Need to Chase Customers: Work directly with wedding planners & venues—they already have a steady stream of paying clients.
- Premium Pricing Power: Couples expect to spend big, making it easier to upsell premium experiences.
Startup Costs
Expense |
Estimated Cost |
|---|---|
Custom Equipment (Props, LED floors, Effects) |
$3,000–$10,000 |
Branding & Website Setup |
$2,000–$5,000 |
Initial Marketing (Social Ads, Influencers) |
$3,000–$10,000 |
Venue & Planner Partnerships (Demos, Trials) |
$2,000–$5,000 |
Total Startup Costs: $5,000–$20,000
Revenue Model
Experience Package |
Cost to Deliver |
Sale Price |
Profit Per Event |
|---|---|---|---|
Luxury Entrance Package (Fog, Sparklers, Dance) |
$1,000 |
$5,000 |
$4,000 |
Custom Dance Choreography |
$500 |
$2,500 |
$2,000 |
Dollar Bill Carpet |
$1,500 |
$6,000 |
$4,500 |
Drone Light Show |
$5,000 |
$20,000 |
$15,000 |
VIP Surprise Package (Live Animal, Celebrity Cameo) |
$10,000 |
$50,000 |
$40,000 |
Monthly Projections
- Events Per Month: 5–20
- Revenue: $25,000–$200,000
- Net Profit: $15,000–$150,000
Marketing Strategy
1. Cold Outreach to Wedding Planners & Venues
- Target: Wedding planners, event coordinators, and venue managers.
- Tools: Outscraper, LinkedIn Sales Navigator, Hunter.io
- Cold Email Template:
Subject: Exclusive Viral Wedding Experiences for Your Clients
Hi [Planner’s Name],
We specialize in creating jaw-dropping, viral wedding experiences that turn your weddings into unforgettable moments. From money carpets to drone light shows, we help planners like you upsell premium services to high-end couples. Let’s chat about how we can work together!
2. Viral Social Media Growth
- Platforms: TikTok, Instagram Reels, Pinterest, YouTube Shorts.
- Content Strategy:
- Behind-the-Scenes of Viral Weddings.
- Before & After Clips of Epic Entrances & Stunts.
- "How We Made This Wedding Go Viral" Case Studies.
- Hashtags: #EpicWeddings, #LuxuryWeddings, #WeddingGoals
3. Paid Ads & SEO Strategy
- Google Ads: Target searches like “luxury wedding experiences,” “best wedding entrance ideas,” and “viral wedding trends.”
- Facebook & Instagram Ads:
- Target high-income couples & wedding planners.
- Ad Copy Example:
“Want your wedding to go viral? We create jaw-dropping, Instagram-worthy experiences that will leave your guests speechless.”
- SEO Optimization:
- Blog topics like “10 Wedding Entrance Ideas That Will Make Your Wedding Go Viral” and “How to Have an Instagram-Worthy Wedding.”
Operational Plan
Step 1: Develop Service Offerings & Build Partnerships
- Curate a portfolio of 5–10 epic wedding experiences.
- Partner with 10+ wedding planners and venues in high-income cities.
Step 2: Launch with Real Weddings & Social Proof
- Offer a few “free” upgrades to get viral content & testimonials.
- Post viral clips of these experiences on TikTok & Instagram.
Step 3: Scale High-Ticket Services & Expand Nationwide
- Offer licensing opportunities for Epic Weddings experiences in major cities.
- Introduce high-ticket VIP wedding packages.
Financial Projections
Metric |
Year 1 |
Year 2 |
Year 3 |
|---|---|---|---|
Revenue |
$500,000 |
$1.5M |
$3M |
Expenses |
$200,000 |
$500,000 |
$1.2M |
Net Profit |
$300,000 |
$1M |
$2M |
Scaling Opportunities
- Franchising & Licensing Model: Sell turnkey wedding experience packages to planners & venues nationwide.
- Exclusive Corporate & Luxury Partnerships: Offer luxury VIP experiences for high-profile weddings & events.
- E-Commerce Expansion: Sell DIY viral wedding kits (LED dance floors, luxury entrances, etc.) to brides & grooms directly.
Scraping Guide for Lead Generation
Tools Needed
- Outscraper: Extract wedding planner & venue contact lists from The Knot, Zola, and WeddingWire.
- Google Maps API: Locate luxury wedding venues in major cities.
- Hunter.io: Find emails for event planners, wedding vendors, and high-end wedding coordinators.
Steps
- Scrape Wedding Planners & Venues
- Use Outscraper to extract 5,000+ wedding planner contacts.
- Export emails for direct outreach.
- Automate Cold Outreach
- Email 100+ planners & venues per week offering exclusive wedding upgrades.
- Follow up with real video case studies showing how Epic Weddings experiences boost client budgets.
- Monitor Viral Wedding Trends on Social Media
- Use TikTok & Pinterest analytics to track emerging viral wedding trends.
- Adjust offerings based on what’s going viral.
Conclusion
Epic Weddings LLC is a high-ticket, viral wedding experience business that leverages social media trends, direct partnerships with wedding planners, and premium pricing models to dominate the luxury wedding market.
Action Plan
✅ Scrape & cold email wedding planners &
venues.
✅ Run viral TikTok & Instagram campaigns showcasing Epic Weddings
moments.
✅ Partner with high-end venues & planners to bundle experiences into luxury
packages.
✅ Scale nationwide with licensing, high-ticket VIP packages, and corporate
partnerships.