Drink Sticker Cover Business Plan

PART 1: Case Studies & Industry Research

1. NightCap – Drink Cover Scrunchie (Shark Tank Deal)

• Product: A wearable drink cover disguised as a scrunchie to prevent drink tampering.

• Founded By: Siblings Shirah and Michael Benarde.

• Growth Strategy: Went viral on TikTok → Appeared on Shark Tank → Secured investment from Lori Greiner.

• Lesson: Simple, low-cost drink safety products with visual/viral appeal work if tied to safety and female nightlife.

2. SipSafe Stickers (University R\&D to Market)

• Product: Adhesive strips that detect common "date rape" drugs.

• Backed By: Early-stage research and women-led product testing.

• Lesson: “Science-based” solutions often overcomplicate the delivery. The best adoption comes from invisible, simple, and repeatable options.

3. Custom Label Printers (Like Sticker Mule, UPrinting, and Stomp)

• Product: Recurring custom label manufacturing for businesses.

• Model: Subscription + per-roll order volume.

• Lesson: Recurring B2B sticker sales scale fast when utility and branding intersect. QR codes are gold for monetization.

PART 2: Tactical Business Plan

Business Concept

Create a monthly recurring product: tamper-evident, adhesive drink cover stickers designed for bars, festivals, and nightclubs. They:

• Cover open-top drinks

• Have perforated centers for straws

• Include brandable QR code zones (sold as advertising inventory)

• Reinforce drink safety (spiked drink fear \= strong sales trigger)

1. Target Market

2. Core Product Features

• Circular adhesive stickers (3–4 inches)

• Straw punch-through center

• Tamper-evident adhesive backing

• Custom QR code + logo branding

• Water-resistant, biodegradable option

3. Revenue Streams

4. Sales Strategy

Launch Phase (First 30 Days):

• Create Samples: 5–10 demo rolls using a custom printer (use Sticker Mule, Avery, or Stomp)

• Film Social Proof: Demo video showing sticker in use, filmed in bar settings

• Direct Outreach:

  • Go to local bars

  • Drop off a sample roll

  • Text bar manager with:

• “Hey [Name], left you a sample of a drink safety cover. Already in use in X cities. No tech, no mess. Let me know if you want more rolls—$89/month includes restock + your logo.”

5. Go-To-Market Marketing Channels

• Instagram/TikTok Strategy

  Post viral clips: “Would you use this?”
  Show girl group at bar applying stickers to drinks
  Include “@safesips.xyz” watermark on demo

• B2B Sales Funnel

  • Facebook Groups (Bar Owners, Hospitality)

  • LinkedIn DMs to venue managers

  • Sponsorships at safety conferences

• Upsell With Ad QR Slots

  “Want 10k people a week scanning your QR code? Be our exclusive sponsor this month at 200+ bars.”

6. Operations

Startup Costs (First 2 Months)

Fulfillment & Resupply

• Fulfill 1-month resupply kits every 30 days

• Each kit \= 2,000 stickers + branded message insert

7. Financial Forecast (Year 1)

Target net margin: 40–50%

8. Risks & Mitigation