Overview / Executive Summary Every cracked driveway, sinking sidewalk, or lumpy warehouse floor is a problem waiting for a concrete leveling crew. This isn’t a sexy business, but it’s solid. Literally. Concrete leveling hits the sweet spot of low competition, high demand, and strong margins. With self-leveling concrete on the rise and aging infrastructure sagging (sometimes literally), the market’s ready. And the best part? Most people don’t even know there’s a fix that’s faster and cheaper than ripping everything out. That’s your in.
Value Proposition We’re not just filling voids under concrete. We’re filling a gap in the market between “jackhammer the whole thing” and “ignore it until someone trips and sues.” Our service is fast, affordable, minimally disruptive, and long-lasting. Compared to full slab replacement, we’re cleaner, quicker, and usually half the cost. We fix the problem in hours, not days, and leave behind a perfectly leveled surface that looks like it was never broken in the first place.
Target Audience Homeowners Driveways, sidewalks, patios if it’s cracked, sunken, or trip-worthy, they want it fixed. Especially those getting their home ready to sell. Property Managers & HOAs These folks need safe walkways and level surfaces to avoid liability issues and tenant complaints. Commercial Clients Warehouses, office parks, retail spaces uneven floors slow operations and create safety risks. They want it done fast, with minimal downtime. Municipalities & Schools Public paths, ADA compliance, and school sidewalks all need regular maintenance. Concrete leveling saves them budget without cutting corners. General Contractors They want subcontractors who show up, get it done right, and don’t cause callbacks. Pain point: Traditional concrete replacement is time-consuming and expensive. We’re the faster, smarter alternative.
Market Landscape The concrete leveling industry is moving up. In 2024, the global self-leveling concrete market hit $5.85 billion, with growth headed to $6.24 billion in 2025 and $8.24 billion by 2032. That’s a steady 6.7% CAGR, powered by renovation demand, aging infrastructure, and a boom in commercial builds. What’s driving it? Cost-effective repairs
Lower labor needs
Speedy application
No demo or reconstruction
The U.S. market is packed with opportunity, from aging sidewalks to cracked warehouse floors. Key players like A-1 Concrete Leveling and PolyLevel are making big moves, but the market’s still regionalized and wide open for new operators with a sharp approach and local hustle.
SEO Opportunities Let’s talk keywords. People aren’t searching for “please break up my concrete slab.” They’re searching for: concrete leveling near me
driveway leveling
fix uneven concrete
polyjacking services
trip hazard repair
These are high-intent, local service searches. We’ll optimize Google My Business, run targeted Google Ads, and crank out blog content answering common questions like “how much does concrete leveling cost?” to capture leads without burning through ad spend.
Go-To-Market Strategy Start Smart Skip the franchise fees (unless you want a shortcut) and start lean with a well-equipped truck, self-leveling mix, and strong branding. Get your Google Business Profile live on day one. Launch Tactics Before-and-after content on Instagram, Facebook, and local community groups
Free estimate offer to drive initial interest
Direct mail to neighborhoods with visible slab issues
Partner with realtors and property managers for steady inbound referrals
Demo day at a local home show or with a public project like a school sidewalk fix
Lead Gen Use job photos and client testimonials on your site and social profiles. Educate the customer with short explainer videos that demystify the process.
Monetization Plan Per Job Pricing: Average $1,000–$2,000 depending on size and complexity
Annual Inspection Packages: For property managers and commercial clients
Commercial Contracts: High-margin, recurring work for plazas and municipalities
Referral Incentives: Kickbacks for realtors, contractors, and HOAs
Franchise Route (Optional): Start solo, franchise out later
Financial Forecast Year 1 Estimates Startup Costs: $75,000 (truck, pump, mix, branding, marketing)
Revenue: $250,000 (200 jobs at $1,250 avg)
Gross Margin: 60%
Net Profit: ~$50,000–$75,000 depending on labor and marketing spend
Year 2 Projections Revenue: $500,000+ with one additional crew
Break-Even Point: Within 12–18 months
CAC: $50–$150 per customer via local SEO and direct outreach
Return Rate: Low. These are one-and-done projects, unless you screw it up
Risks & Challenges Labor Shortages: Hire early, train well, and treat your crew like assets, not costs
Weather Delays: Build a scheduling buffer and diversify into indoor work when possible
Equipment Maintenance: Keep a reserve fund for pump repairs
Competition: Stay visible online and keep customer reviews strong
Quality Control: Invest in training. Mistakes are expensive and visible
Licensing and Permits: Know your local codes and get them right from day one
Why It’ll Work Because concrete cracks. Everywhere. All the time. And most people think they need to tear it out and start over. When you show up with a cleaner, faster, cheaper solution, they’ll hire you again, tell their neighbors, and leave a five-star review. It’s a boring business in the best way. Quietly profitable. Locally defensible. Scalable with crews and equipment. And it fixes something people trip over literally. Just bring the level. We’ll bring the business.