Eternal Adventures: A Tactical Business Plan for Epic Ash Scattering Services
Case Studies and Industry Insights
Aerial Ashes
Founded in 2019 by former RAF helicopter pilot Christopher Mace, Aerial Ashes utilizes drones to scatter cremated remains at chosen locations. They are the first UK company granted an operational safety case by the Civil Aviation Authority for such services. Their innovative approach offers families meaningful experiences by fulfilling specific scattering wishes.
Eternal Reefs
Eternal Reefs combines cremation urns, ash scattering, and green burial at sea by creating environmentally safe cast concrete reefs placed on the ocean floor. This service appeals to those seeking an eco-friendly and permanent memorial that contributes to marine habitats.
A Journey With Wings
Operating since 1985, A Journey With Wings offers aerial ash scattering services using airplanes. They provide personalized farewells with various participation options, including un-witnessed, witnessed, and private ceremonies, catering to diverse family preferences and budgets.
Tactical Business Plan for Epic Ash Scattering Services
Executive Summary
This plan outlines the establishment of a premium service that offers unique and adventurous ash scattering experiences, such as skydiving, mountain summits, and deep-sea locations. By partnering with specialized travel and adventure companies, we aim to provide personalized and memorable send-offs that honor the adventurous spirit of the departed.
1. Market Analysis
Target Market: Families and individuals seeking non-traditional, personalized memorial services that reflect the unique passions and adventures of their loved ones.
Industry Trends: There is a growing demand for personalized and meaningful memorial services, with many seeking alternatives to traditional ceremonies. Innovative services like aerial and oceanic ash scatterings are gaining popularity. directcremationguide.com+5tridentsociety.com+5kramercremation.com+5ajourneywithwings.com+2Wikipedia+2wentzelflying.com+2
Competitive Landscape: While services like aerial ash scattering and reef memorials exist, there is a niche for extreme and adventure-based ash scattering experiences that remains underexplored.
2. Service Offerings
Adventure Ash Scattering Packages:
Skydiving Ash Release: Partner with certified skydiving companies to offer ash scattering during tandem jumps, providing a thrilling and symbolic release.
Mountain Summit Ceremonies: Coordinate with mountaineering guides to scatter ashes at significant mountain peaks, honoring the adventurous spirit of the departed.
Deep-Sea Memorials: Collaborate with scuba diving organizations to conduct ash scatterings in designated underwater locations, creating a serene and unique farewell.
Customized Filmed Memorials: Offer professional videography services to document the scattering ceremonies, providing families with lasting memories.The Living Urn+3neptune-society.com+3The Living Urn+3
Logistical Coordination: Handle all permits, legal requirements, and partnerships with adventure service providers to ensure safe and compliant operations.
3. Marketing Strategy
Brand Development: Create a compelling brand that resonates with adventure and personalization, appealing to clients seeking unique memorial experiences.
Digital Presence: Develop an engaging website showcasing service offerings, testimonials, and sample videos of past ceremonies. Utilize social media platforms to share stories, behind-the-scenes content, and client testimonials to build credibility and reach a broader audience.
Partnerships: Establish collaborations with funeral homes, hospices, and adventure service providers to create referral networks and bundled service offerings.
Content Marketing: Produce informative articles and videos about unique memorial options, positioning the company as a thought leader in the industry.
4. Operational Plan
Partnership Development: Identify and establish agreements with certified adventure service providers, including skydiving centers, mountaineering guides, and scuba diving organizations.
Staffing: Recruit a team experienced in event planning, customer service, and legal compliance to manage client relations and operational logistics.
Safety and Compliance: Develop comprehensive safety protocols and ensure all activities comply with local and national regulations regarding ash scattering and adventure sports.
Equipment and Technology: Invest in high-quality filming equipment and editing software to produce professional memorial videos.
5. Financial Plan
Startup Costs:
Business Registration and Legal Fees: $5,000
Marketing and Branding: $15,000
Partnership Development and Training: $10,000
Equipment (e.g., filming gear, safety equipment): $20,000
Total: Approximately $50,000
Pricing Strategy:
Basic Adventure Package: $5,000 (includes choice of adventure scattering and basic video)
Premium Adventure Package: $8,000 (includes choice of adventure scattering, extended video, and additional customization)
Customized Packages: Priced based on specific client requests and complexity
Revenue Projections:
Year 1: 50 services at an average of $6,000 each \= $300,000
Year 2: 75 services at an average of $6,500 each \= $487,500
Year 3: 100 services at an average of $7,000 each \= $700,000
Break-Even Analysis: Anticipate reaching the break-even point within the first year, assuming successful market entry and effective marketing strategies.
6. Risk Management
Safety Risks: Mitigate by partnering with certified and reputable adventure service providers and implementing strict safety protocols.
Legal Compliance: Ensure all activities adhere to local, national, and international regulations concerning ash scattering and adventure sports.wentzelflying.com+2kramercremation.com+2The Living Urn+2
Market Acceptance: Conduct market research and pilot programs