Executive Summary
This business plan focuses on providing unique, high-quality murals to Airbnb owners to help them increase their listing visibility and occupancy rates. By targeting oversaturated markets, this service offers a cost-effective way for Airbnb owners to stand out and charge premium rates.
Projected Revenue:
- Year 1: $100,000
- Year 2: $250,000
Startup Costs: ~$5,000
Market Opportunity
Industry Insights
- Airbnb Stats: Over 7 million listings worldwide; competition among hosts has grown significantly.
- Differentiation Matters: Listings with standout features like murals receive 20–30% higher bookings.
- Target Audience: Airbnb hosts in urban areas or popular tourist destinations.
Why This Idea Works
- Airbnb owners constantly seek ways to improve their listings.
- Custom murals are a one-time investment that provides lasting benefits.
- Minimal competition for this niche service.
Unique Value Proposition
- For Airbnb Hosts: Increase listing value and booking rates with a low upfront cost.
- For the Business: Low startup costs, scalable operations, and the ability to charge premium prices for a perceived luxury service.
Startup Costs
Expense |
Estimated Cost |
|---|---|
Mural Materials and Supplies |
$1,500 |
Marketing and Ads |
$1,000 |
Website and Branding |
$500 |
Training and Practice Murals |
$500 |
Miscellaneous |
$1,500 |
Total: ~$5,000
Revenue Model
Pricing
- Standard Murals: $1,000–$2,000 (materials and labor included).
- Premium Custom Murals: $2,500–$4,000.
Revenue Projections
- Year 1: 50 murals at an average of $2,000 each = $100,000.
- Year 2: 125 murals at an average of $2,000 each = $250,000.
Marketing Strategy
1. Scrape Listings
- Use Outscraper to find Airbnb and VRBO listings in your area.
- Target listings with plain or unattractive walls.
- Create a database with owner contact information.
2. Cold Email Outreach
- Subject Line: "Boost Your Airbnb Bookings with a Unique Wall Mural!"
- Body:
Hi [Name],
I noticed your beautiful Airbnb listing in [City]! Have you considered adding a unique mural to help your property stand out? Listings with standout features like murals see a 25% increase in bookings. I’d love to help you design one.
Let’s chat!
3. Social Media Campaign
- Platforms: Instagram, Pinterest, Facebook, and TikTok.
- Content Ideas:
- Before-and-after videos of Airbnb transformations.
- Time-lapse videos of mural installations.
- Testimonials from Airbnb hosts.
4. Paid Ads
- Use Google Ads to target Airbnb owners searching for design ideas.
- Run Instagram and Facebook ads targeting Airbnb hosts.
Operational Plan
Step 1: Learn and Practice
- Use platforms like YouTube or Skillshare to learn mural techniques.
- Practice on your own walls or friends’ homes.
Step 2: Source Materials
- Find wholesale mural suppliers on Alibaba or Thomasnet.
- Stock ready-to-install peel-and-stick murals to simplify operations.
Step 3: Launch
- Build a simple website showcasing your work.
- Start cold outreach to Airbnb hosts in your area.
Step 4: Scale
- Hire additional muralists or subcontractors as demand increases.
- Expand to other markets and offer remote consultations.
Scraping Guide
Tools Needed
- Outscraper: Find Airbnb and VRBO listings.
- Google Sheets: Organize leads.
- Hunter.io: Locate email addresses for Airbnb hosts.
Steps
- Scrape Listings: Use filters to find listings with plain interiors.
- Create a Database: Include name, email, location, and listing URL.
- Cold Email Strategy: Send personalized pitches to 25 leads per day.
Financial Projections
Metric |
Year 1 |
Year 2 |
|---|---|---|
Total Revenue |
$100,000 |
$250,000 |
Operating Costs |
$40,000 |
$90,000 |
Net Profit |
$60,000 |
$160,000 |
Conclusion
This business capitalizes on a growing need for Airbnb differentiation. With minimal startup costs and scalable potential, this mural installation service offers a unique opportunity to stand out in a competitive market. By targeting Airbnb hosts through cold outreach, social media, and paid ads, you can build a profitable and visually exciting business.