Overview / Executive Summary In a sea of beige rentals and IKEA clones, a bold wall mural can make a listing unforgettable. As Airbnb hosts scramble to stand out, custom murals offer a cost-effective way to turn “just another rental” into a guest magnet. The short-term rental market is exploding, and smart hosts are investing in aesthetics that translate directly into higher bookings and better reviews. This business delivers exactly that, on their walls and in their wallets. Value Proposition What we’re really selling isn’t paint it’s increased occupancy, better reviews, and Instagram-fueled buzz. A professionally designed Airbnb mural: Makes listings pop in crowded search results
Gives guests a reason to post, tag, and share
Adds personality and branding without expensive renovations
Helps hosts charge more with minimal investment
Other design services make a room look “nicer.” We make it look memorable. The kind of space that gets screenshotted and saved. Target Audience We’re not trying to convince everyone. Just the smart ones who want more bookings. Airbnb hosts who care about ROI and guest experience
Short-term rental managers handling multiple listings and upgrades
Boutique hotels and B&Bs aiming for boutique Instagram aesthetics
Millennial and Gen Z hosts or travelers who understand visual appeal drives social sharing
Urban hosts in high-competition markets looking for a visual edge
They’ve got properties. They want them to stand out. Their problem is blending in and we solve it with one wall. Market Landscape Let’s talk numbers. The global home décor market is headed for $838 billion by 2027
Airbnb and short-term rentals continue to grow as travel rebounds
Hosts are actively investing in design upgrades to compete
Wall murals are part of a fast-growing aesthetic trend, especially local art and statement walls
Listings that feel “Instagrammable” command higher prices and better reviews
Competitors include local muralists, Etsy sellers, and some emerging digital art providers. But most hosts still don’t know this is even an option yet. SEO Opportunities Hosts are already searching for this. Literally. Top search terms: airbnb wall mural
airbnb interior design ideas
instagrammable airbnb decor
mural for airbnb wall
custom mural for rental property
We’ll target these with educational blog posts, before-and-after galleries, and “design tips for hosts” content. It’s low-competition, high-intent, and screaming for a brand to own it. Go-To-Market Strategy Let’s get to the first 100 customers fast and lean. Start local. Identify cities with dense Airbnb markets (Austin, Nashville, Miami). Offer mural packages to hosts there at a discounted pilot rate.
Leverage co-hosts and managers. They oversee dozens of listings. One good relationship equals repeat business.
Run an Instagram challenge. “Win a free mural makeover” for hosts with dull spaces. Feature the transformation.
Sponsor an Airbnb host meetup. Show real results, share data on how murals boost bookings.
Build a visual portfolio. Every mural we do becomes content for our site, blog, and social channels.
Offer DIY digital designs. For hosts outside our travel radius, we deliver a printable mural they can apply themselves or with local help.
Success here is about showing not telling. Monetization Plan This isn’t just about painting walls. It's about building a flexible, scalable design service. Custom mural installations: $1,000–$5,000 per project, depending on size and scope
Digital mural designs: $200–$600, printable and shippable worldwide
Tiered design packages: Add-ons like styling tips, sourcing decor, or coordinating accents
Recurring revenue: Subscription access to seasonal design drops or “refresh” packs
Partner sales: Commissions for referrals from property managers or real estate agents
With every mural, we also earn visibility because guests post, tag, and talk. Financial Forecast Let’s run the numbers, keeping it conservative. Startup costs: Artist time and materials: $15,000
Marketing, site, and branding: $10,000
Admin, travel, and insurance: $5,000
Total: ~$30,000
Year 1 targets: 50 custom murals @ $2,000 avg = $100,000
100 digital mural sales @ $300 avg = $30,000
Total revenue: $130,000
COGS and ops: ~$55,000
Net profit: ~$75,000
Break-even is likely by month 5 or 6 if we land early partnerships and digital sales scale as expected. Risks & Challenges It’s not all paint and praise. Custom art doesn’t scale easily. We solve this by offering digital options and licensing.
Hosts have different tastes. Good onboarding and visual previews are key.
Tourism is seasonal. Expect slow months and plan promotions around them.
Not all hosts are ready to invest. Focus on pros and serious operators first.
DIY competition is cheap. But it doesn’t have ROI data or design expertise.
We reduce risk with flexible offerings, clear pricing, and a proven ability to show results in booking rates and guest feedback. Why It’ll Work This idea wins because it lives where aesthetics meet economics. Hosts want more bookings. Guests want cool spaces. We turn walls into branding and that branding into revenue. Murals aren’t just paint. They’re marketing that pays for itself. Let’s help hosts turn their blank walls into bookings.