Executive Summary
This business plan outlines an opportunity to launch "Easy Golf" (working name)—a simplified, more accessible version of golf with larger clubs, bigger holes, and pickleball-like golf balls. The model follows the same success principles that made pickleball explode: taking an existing sport and removing its steep learning curve, making it fun for all ages and skill levels.
By targeting existing golf courses, recreational parks, and community centers, we can rapidly introduce Easy Golf without needing to build new infrastructure.
Startup Costs: $10,000–$50,000
Revenue Potential:
$500,000–$5M+/year
Profit Margin: 60%+
Market Opportunity
Industry Insights
- Golf Industry Size: $102 billion in 2023, but participation is stagnant due to high costs & skill barriers.
- Pickleball’s Growth Model: Grew 158% in 3 years, now the fastest-growing sport in America by making tennis more accessible.
- Demand for Easy-to-Learn Sports: Casual & social sports like Topgolf and pickleball are booming, showing consumers want fun, simple, community-driven activities.
Target Audience
- Casual & Social Sports Players: People who find golf intimidating or expensive but want a social sport.
- Families & Older Adults: Just like pickleball, multigenerational playability is key.
- Golf Courses & Driving Ranges: Partner with existing facilities to introduce Easy Golf as a new revenue stream.
Unique Value Proposition
- "The Pickleball of Golf": The game is instantly fun, easy to learn, and social.
- Lower Barrier to Entry: No need for expensive clubs, private lessons, or long playing times.
- Golf Course Monetization: Courses struggling with declining participation can add Easy Golf as an extra revenue source.
Startup Costs
Expense |
Estimated Cost |
|---|---|
Custom Equipment (Clubs, Balls, Larger Holes) |
$5,000–$15,000 |
Branding & Website Setup |
$2,000–$5,000 |
Initial Marketing (Social Ads, Influencers) |
$3,000–$10,000 |
Event Setup (Demo Tournaments, Free Play Days) |
$5,000–$20,000 |
Total Startup Costs: $10,000–$50,000
Revenue Model
Revenue Stream |
Pricing Model |
Projected Revenue |
|---|---|---|
Pay-to-Play Fees |
$15–$30 per round |
$500,000/year+ |
Equipment Sales (Kits) |
$99–$199 per set |
$250,000+/year |
Corporate & Group Events |
$500–$5,000 per event |
$1M+/year |
Licensing to Golf Courses |
% of revenue share |
$500,000+/year |
Annual Projections (Year 1–3)
- Revenue: $500,000–$5M
- Net Profit Margin: 60%+
- Growth Potential: Expand into country clubs, resorts, and recreation centers nationwide.
Marketing Strategy
1. Cold Outreach to Golf Courses & Rec Centers
- Target: Existing golf courses, driving ranges, and public parks.
- Tools: Outscraper, LinkedIn Sales Navigator, Hunter.io
- Cold Email Template:
Subject: Monetize Your Course with Easy Golf – The Pickleball of Golf
Hi [Owner's Name],
We’ve created a faster, easier version of golf that turns any course into a social, high-revenue experience.
Pickleball made tennis more accessible—Easy Golf does the same for golf. Let’s set up a free pilot event at your location to show you how it works.
2. Viral Social Media Strategy
- Platforms: TikTok, Instagram Reels, YouTube Shorts.
- Content Strategy:
- Side-by-side comparisons: Easy Golf vs. Traditional Golf.
- "Can Grandma Beat You?" Challenge: Highlighting multigenerational play.
- Funniest Easy Golf Moments: Clips of crazy shots & reactions.
- Hashtags: #EasyGolf #GolfForEveryone #PickleballOfGolf
3. Paid Ads & SEO Strategy
- Facebook & Instagram Ads: Target casual sports fans & families.
- Google Ads: Target searches like "Fun Golf Alternatives," "Easy Golf for Beginners," and "Best Social Sports 2025."
- SEO Blog Topics:
- “Why Easy Golf is the Next Pickleball”
- “How Golf Courses Can Profit from Easy Golf”
4. Influencer Partnerships
- Partner with sports YouTubers, TikTok golf influencers, and family vloggers.
- Run giveaways & viral challenges for exposure.
Operational Plan
Step 1: Develop Equipment & Test with Small Groups
- Manufacture first 100 kits with larger clubs, bigger holes, and simplified balls.
- Host 5–10 free demo events at local courses.
Step 2: Sell Directly to Golf Courses & Players
- Offer starter kits & revenue-sharing partnerships to golf course owners.
- Sell Easy Golf equipment kits online & in pro shops.
Step 3: Expand Nationwide & Franchise Model
- License Easy Golf as a franchise opportunity for golf course owners and sports entrepreneurs.
- Expand into resorts, retirement communities, and corporate event planning.
Financial Projections
Metric |
Year 1 |
Year 2 |
Year 3 |
|---|---|---|---|
Revenue |
$500,000 |
$1.5M |
$5M |
Expenses |
$200,000 |
$500,000 |
$1.5M |
Net Profit |
$300,000 |
$1M |
$3.5M |
Scaling Opportunities
- Retail Partnerships: Sell Easy Golf kits in sporting goods stores & online marketplaces.
- Corporate & School Partnerships: Introduce Easy Golf into PE classes, company retreats, and community rec centers.
- National & Global Expansion: Expand into international markets where golf is growing (Asia, Europe, South America).
Scraping Guide for Lead Generation
Tools Needed
- Outscraper: Extract golf course owner & manager contact information.
- Google Maps API: Find top-ranked golf courses & country clubs.
- Hunter.io: Get email contacts for sports event organizers & golf industry executives.
Steps
- Scrape Golf Courses & Sports Venues
- Use Outscraper & Google Maps API to find high-traffic golf courses.
- Extract emails, phone numbers, and decision-maker contacts.
- Automate Cold Outreach to Golf Clubs
- Email 50–100 courses per week offering free trial events.
- Follow up with a discounted first-order deal.
- Monitor Emerging Sports Trends
- Use Google Trends, Reddit, and TikTok search data to track growth in social sports participation.
Conclusion
Easy Golf is positioned to be the next big social sport, just like pickleball. By making golf more accessible, fun, and fast-paced, this business model taps into massive market demand while benefiting existing golf courses.
Action Plan
✅ Develop & test the first 100 Easy Golf
kits.
✅ Scrape & cold email golf courses to run pilot events.
✅ Run
viral social media campaigns showcasing how fun Easy Golf is.
✅ Scale into nationwide licensing
& partnerships with golf venues.