How to Test Your Business Ideas Before Launching with Sam (Part 2/2)⏐Ep. #147

Here's part 2 of my latest conversation with Sam. If you haven't already, go listen to part 1 (Ep. #145) now!

I sat down with Sam Thompson again and we talked about a bunch of potential business ideas. We started riffing on how people still pay for simple AI wrappers even though they could use AI themselves, which led us to think about simple AI models like a pay-as-you-go option for deep research. The conversation then bounced to the idea of a super simple ChatGPT-like interface that anyone could use without any problem. We spent a good chunk of time brainstorming merch and apparel, looking at how brands like God Is Dope and Dad Gang built a strong following. We also talked about quickly testing these ideas using Facebook ads and print-on-demand services. Finally, we talked about the concept of a niche online marketplace for products that "never touched plastic." You can find Sam on Twitter (https://x.com/ImSamThompson), and check out what he's up to at https://www.unlimitedcontent.com/

Timestamps below. Enjoy!

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00:00 The Role of AI in Business and Human Behavior

02:52 Innovative Business Ideas and Market Saturation

06:11 Subscription Models and User Engagement

08:58 Branding and Resonance Marketing

11:50 Testing Ideas and Market Feedback

15:12 Entrepreneurial Mindset and Action

18:06 Marketplace Models and Business Strategies