The Legal Way to Sell Fake Pills? Placebo Business & More⏐Ep. #111

I sat down again with Sam Thompson (https://x.com/ImSamThompson), a regular on the podcast, to keep riffing on some great business ideas. In this second part, we cover everything from a tree-trimming service with a clever insurance-style add-on to a home concierge service for busy families, and even a placebo-based product line that plays on the power of perception.

We also talk about using AI for stuff like recipe generation, automating the boring parts of running a business, and spotting ways to cash in on trending social media content.

Missed part one? Check out Ep. #108

Timestamps below. Enjoy!

---

Watch this on YouTube instead here: tkopod.co/p-yt

Ask me a question on or off the show here: http://tkopod.co/p-ask

Learn more about me: http://tkopod.co/p-cjk

Follow me on Twitter here: http://tkopod.co/p-x

Free weekly business ideas newsletter: http://tkopod.co/p-nl

Share this podcast: http://tkopod.co/p-all

Scrape small business data: http://tkopod.co/p-os

---

00:00 Highlights & Introduction

00:37 Innovative Ideas for Tree Trimming Business

01:32 The Power of Recurring Revenue

02:10 Quarterly Inspections and Upcharges

02:29 Home Service Maintenance Plans

04:30 The Family Concierge Concept

05:31 Middleman Business Model

11:00 Leveraging DIY Trends for Business

14:15 ChatGPT and Recipe Blogs

16:13 AI-Powered Apps and Business Ideas

19:11 Plant Identification and AI Potential

20:50 Breaking the Pattern of Selection Bias

21:51 Understanding Market Perception

22:16 Leveraging Social Media Algorithms

23:35 Creating and Selling Digital Products

28:30 Exploring the Placebo Effect

29:57 Building a Business Around Placebos

31:39 The Power of Perception and Marketing