70% Margins in the Mobile Roller Skating Business. Ep. #85

I sat down with Henry O'Brien, founder of SUSO Skate Co., who launched a mobile roller skating business during the COVID pandemic and saw it explode in popularity. In his first three months, Henry made $120k at 30-40% margins, which eventually grew to 70% net margins. Henry sets up mobile roller rinks in malls, parking lots, or any available space, making roller skating accessible to communities everywhere.

We talked about his launch strategy, the numbers, user-generated content, PR and marketing tactics, and how he managed to sell into malls. If you're curious about starting a unique business model or achieving high-profit margins, this episode is for you.

Learn more about Henry's business here:

https://www.susoskateco.com/

https://www.instagram.com/susoskateco/

https://www.tiktok.com/@susoskateco

Timestamps below. Enjoy!

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00:00 The Birth of Suso Skate Co.

03:05 Navigating the Pandemic and Finding Opportunity

05:49 Marketing Strategies and Media Engagement

09:08 The Unique Venue: Bentway

11:57 Understanding Product-Market Fit

14:50 Financial Insights and Unit Economics

18:06 User-Generated Content and Social Media Impact

20:55 Operational Challenges and Growth Plans

24:12 Quality Control and Insurance Considerations

32:05 Navigating Insurance and Liability in Recreational Business

35:26 The Evolution of Roller Skating: Fad or Trend?

38:22 Staffing Strategies for Busy Days

39:45 Expanding into Malls: A Strategic Move

44:55 Understanding Mall Dynamics and Revenue Models

48:45 Challenges of Outdoor Locations and Weather Impact

50:40 The Transition to Indoor Locations

54:27 Mobile Roller Skating: A New Business Model

01:00:04 Future Plans: Licensing vs. Franchising