Porch Pumpkin Profits: Behind the Scenes with the Industry’s Founder. Ep #073

I sat down with Heather Torres, the founder of Porch Pumpkins, who has literally invented an industry. In this episode, we talk about how she turned decorating porches with pumpkins into a thriving business. We cover everything from her profit margins and gross revenue to her customer base and logistics strategy. Heather shares how she finds customers, what an average customer looks like, and how she would navigate if a recession came.

Learn more about Heather Torres here:

https://linktr.ee/porchpumpkins

Timestamps below. Enjoy!

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00:00 Highlights_Introduction to Porch Pumpkins

00:36 Meeting Heather Torres

02:03 The Birth of Porch Pumpkins

03:31 From Instagram to Business

07:34 Scaling the Business

13:26 The Power of Moms in Business

15:26 Challenges and Growth

18:16 The Future of Porch Pumpkins

24:19 Target Market and Customer Segments

25:14 Popular Packages and Profitability

26:57 Business Margins and Efficiency

31:54 Handling Growth and Economic Concerns

38:56 Dealing with Imitation and Intellectual Property

42:24 Future Plans and Seasonal Operations

46:16 Conclusion and Contact Information